Three Strategies You Must Know To Succeed With a Baby Clothing e-commerce Store

To make a success of baby clothing e-commerce it is important to know what you are talking about.

Baby clothing e-commerce is unlike other types of e-commerce in that you need to understand your consumer and the person buying the products, back to front, so that you can tweak your marketing copy and select the right products that they are going to be interested in.

In this article, we outline three ways you can ensure you tap into your target market and increase the chance that they visit and purchase from your e-commerce store.

Know What You Are Talking About

The number one factor in the success of a baby clothing e-commerce store is how well you know your customer.

Even though the products are for the baby, the customer is typically the mother of the baby or a relative. Their fathers and other people in a baby’s life do buy baby clothes from time to time but the mother is typically the most prolific purchaser of baby clothing items by a large margin.

The first thing you could do to get more in touch with your target audience is to consult with mothers. Whether you do some focus group work or hire a mother to be an ongoing consultant for your e-commerce store – getting expert insight will be the quickest and most effective way to get a better understanding of your target customer.

Having a better understanding of your target customer is very important for two main reasons.

Firstly, it will help you with product selection.

If you are choosing baby products based on what you think mothers will want, then you may find that your perspective and the perspective of your target audience are very different. As a result, your conversions may be a lot lower than you were expecting for the traffic you are getting.

Whereas an e-commerce store with the products people are searching for will significantly enhance the chance of success.

The other main benefit of having a better understanding of your target customer is that you will be able to craft your product descriptions and advertising copy to better speak to them and connect with them.

The quality and nature of your copy will also have a significant impact on the conversions of your e-commerce store. Lydababy Ecommerce is a great example of a baby clothing e-commerce store that gets a mix of products, with great copy, on point.

Repeat Business Is Key

Many large corporations do not make a profit on the initial purchase of a new customer. 

A lot of small businesses would never go into business or never try and run their business on the basis that they lose money on the first sale, but if you can maintain a long-term perspective, you can stick it out in a tough industry and reap the rewards. 

Understanding the fact that you can sell to a customer on an ongoing basis opens up a whole new way of doing business. With this perspective, the first sale is just for the purpose of getting that customer onto your database.

If you make a profit on the initial sale, that is even better, but the value of that customer is far more than any single sale or product you may sell them.

So you need to have a long-term perspective.

Think In Terms of Funnels, Not Products

The final strategy we will cover in his article is the concept of funnels and why you need to be thinking more about funnels and less about individual products.

Many new e-commerce store owners just want to sell as many different products as they can to as many different people as they can. 

Given the low-profit margins on some products, this is not always a good way to go and could be a disaster for your e-commerce business.

But you can rapidly increase the profitability of your e-commerce store by focusing on product funnels. 

A funnel is a word that refers to the selling experience whereby on the confirmation of the purchase of an item you then offer further products for sale. 

There are many different ways you can do this, including upsells, cross-sells, down sells, and even recurring subscription add-ons.

The general philosophy is that once someone confirms the purchase of an item, they are in a different psychological mood and they are more open to committing to other product purchases. 

So if you can provide these suggestions around related or complementary products to the product they initially want to buy, you can drastically increase your average cart value.

Final Thoughts

Success in the world of baby clothing e-commerce requires an intimate knowledge of your target customer to help you not only choose the right products but communicate about those products in the right voice and with the right words. 

From there you can explode your profits by focusing on funnels and repeat business.