Three Simple Ways To Increase Website Traffic Through Social Media

Marketers have been looking for new ways to increase traffic for ages now. From search engine optimization to content & digital marketing, entrepreneurs are doing everything they can to boost website traffic.

They are also exploring social media channels to see how they can impact search engine rankings. They know for a fact that social media can boost traffic, but many of them are not sure how.

In this article, we will talk about dead-simple ways to increase traffic through social media.

Pick The Right Channels

Social media usage is constantly increasing worldwide, be it Youtube, Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc.

While all different channels have their own loyal following, many users are present on more than one platform. But how can we marketers leverage the data to our advantage?

To identify the social media channel ideal for your business, you must determine the goals you are willing to achieve. Also, you must analyze the nature of the content you are trying to promote. 

If you want to generate awareness about a topic or create a buzz around your product/service, Instagram, Facebook, and Youtube will be the ideal channels. On the other hand, if you want people to engage in business-oriented topics and discussions, LinkedIn and Twitter are your correct match.

Various other platforms, like Snapchat and Pinterest, are great for visual impact. 

That said, determining your objectives can help you choose the right channel for your marketing campaign. Besides, knowing where your target audience is present can also help you spread brand awareness on various platforms.

Decide What To Share

Think of it as a step-by-step marketing guide. 

You already have a goal; now all you need, is to create high-quality, relevant content that helps you achieve it.

When deciding what to share, create content that is specific, unique, relevant, latest, and time-bound. Yet again, the platform you choose for marketing will play a massive role in the content that you share.

If you already have the content framed in your mind, you can tweak it a little on all platforms and make it engaging. 

Repurpose a blog in the form of a video on Facebook, a teaser on Instagram, Infographic on Snapchat, etc. The jist of the content will remain the same, but you will be able to reach the right audience at the right platform in the right format.

Determine When To Post

Once your content is ready, it’s time to decide the perfect time to post it. Another factor that comes into play is the frequency of posts. 

Some people post as much as 10 posts each day, and others don’t post anything the entire month. So, how do we decide the right frequency and time for sharing content? 

In an interview with the best marketing firms in Greenville, SC, experts revealed the top secrets for social media marketing success. They said the ideal time and frequency of posting varies for different platforms. 

For Facebook, the best time to share is 12 PM – 3 PM from Wednesday, Thursday and Friday, and 12 PM – 1 PM on weekends. For Instagram, the best time to share on a Tuesday is 12 PM-1 PM; on a Thursday is 10 AM – AM & 2 PM to 3 PM. And the worst day to share is Sunday. 

Each platform has its own right time for sharing. So you must feed that information in your brain forever and use it to schedule posts ahead of time.

When talking about the frequency of posting, more is not always better. You shouldn’t push the visitors away by over-posting. 

Optimal posting frequency for Facebook is 5 times per day, whereas that for Instagram is 1-2 times per day.

Final Thoughts

Now that you have dead simple ways to increase website traffic through social media, you must be wondering, how much time and money to invest in social media marketing?

Well, the answer to this is quite simple. Set a realistic goal for one/ multiple platforms, then divide the time you can devote to these platforms. Once you have figured out what you want to achieve, you can set a practical budget, and hire experts to help you climb the ladder to success. 

Be prepared for setbacks in the beginning. Nothing happens overnight. Think of it as the time you were searching for website designers in Greenville, SC, to build your website. It definitely took time to pick the right professional for the job, but in the end, you succeeded. Right?

To sum up, social media has great potential to boost your website traffic. All you need is the best tricks, adequate knowledge, and right experts on board. If you do this, success will kiss your feet.