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Alex Cohen, co-founder of EventKloud, who’s software helps businesses increase attendance at their events, and save time by using big data analytics again joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Alex Cohen discuss the following:
- Can you give us a brief overview of what EventKloud is and does?
- You were telling me that the software has changed since you were last on the program – what’s new?
- Tell me more about how Audience Scoring works, and what kinds of effects you’re seeing from it.
- How would a company put this information into effect?
- What is the big opportunity there?
Alex Cohen is a co-founder and head of Business Development at EventKloud, a software platform that helps Tradeshow, Conference and Festival organizers to increase attendance by doing smarter marketing to reach more of the right people.
EventKloud’s software solution combines the power of Audience Scoring, and automated marketing workflows in order to help events grow attendance, year over year. The system uses military-grade audience intelligence to give event marketers the power of knowing what’s working to engage which segments of their audience, and the provides actionable insights into who to target.
Alex was inspired to enter the startup scene after working for a venture capital firm in Tel Aviv in 2011 and partnered with his co-founder Randall Olade to work on EventKloud and bring a data-driven and intelligence based approach to the process of marketing events.
Website: www.eventkloud.com
Social Media Links:
Twitter: @eventkloud
Facebook: www.facebook.com/eventkloud
