Podcast: Play in new window | Download (Duration: 17:53 — 12.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More
RJ Diaz, Founder and Creator of the e-commerce site IndustryPortage.com & Co-Founder of Otaku Marketing Obsession, a modern marketing consultancy that creates complete logo and branding packages, event planning, website development, and social media strategies for passionate small business owners joins Enterprise Radio.
Listen to host Eric Dye & guest RJ Diaz discuss the following:
- What inspired you to create your own bag label?
- What were some of the challenges in starting your new company?
- How do you balance your work and your family life?
- Is it really just about pursuing your passion?
- How do you manage your social media channels?
Duration: 17:53
RJ DÃaz is a proud parent, husband, and graduate of Penn State University’s Integrative Arts program which focused on architectural design and history. For the past 18 years, he has been a construction executive in New York City, working for both small firms as well as himself. In addition to honing his organizational and project management skills, his work in the industry gave him an appreciation for great design and craftsmanship, as well as customer service.
In 2010, after crafting ideas ignited by books such as Tim Ferriss’s The 4-Hour Work Week, Daymond John’s The Brand Within, Chris Guillebeau’s Art of Non-Conformity and Steven Pressfield’s War of Art, RJ decided to design his own line of work, travel, and lifestyle bags that would be based on his years studying the art of architecture and managing craftsmen in construction. In October of 2011, on the same date shared by both his wedding anniversary and daughter’s birthday, RJ launched the e-commerce site IndustryPortage.com. Although some of the designs are currently produced overseas, RJ is preparing to move all production to the US. In addition to the limited production designs, RJ also designs one-off pieces using deconstructed and used suede welder’s jackets, which are made in America.
RJ’s Custom Portage label — still in its infancy — is a brand within a brand; an ultra premium product wherein he would consult with the consumer to create a totally tailored bag. His approach would not be dissimilar to that of an architect designing a building for a client.
In 2012, RJ also joined longtime friend Kevin Joseph in co-founding Otaku Marketing Obsession, a modern marketing consultancy that creates complete logo and branding packages, event planning, website development, and social media strategies for passionate small business owners. In addition to applying his project management experience from his career as a construction executive, RJ also uses his experiences in establishing Industry Portage in helping other startups develop their branding, social media and overall marketing strategies. In 2011, he also founded SoccerPlayGroup, an organized play group for 3 to 6 year olds that lets him share his love for sport and specifically for the beautiful game.
Related Web Sites: www.IndustryPortage.com | www.CustomPortage.com
Related Web Site: www.OtakuMarketing.com
[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play your podcast later or take it on the road, you will first need to subscribe to and download the podcast using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience:
Pingback: Industry Portage Co. | Roque Julio (RJ) Diaz Rojas