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The Importance of Communication

Posted: January 12, 2012 at 5:21 pm   /   by   /   comments (0)

The Importance of Communication

with Beverly Flaxington

Beverly Flaxington who has been a successful entrepreneur, consultant, coach and business owner for close to 17 years joins Enterprise Radio. She is a professor of Small Business Management and Leadership at Suffolk University in Boston. She has written several books, the most recent based upon her trademarked change management model: “Make the SHIFT: The Proven Five-Step Plan to Success in Corporate Teams”


Beverly Flaxington is a highly sought after national public speaker. As a sales and marketing expert, corporate consultant, college professor, hypnotherapist, certified behavioral expert, published author and frequent radio guest and contributor to magazines, newsletters and online journals she has insights, education and specific life and change management tools to share with audiences of all types.

Her book, Understanding Other People: The Five Secrets to Human Behavior, released in 2009, won the gold award from Readers Favorite for best new book on relationships. Her newest book based upon her trademarked change management and goal achievement model, “Make the Shift: The Proven Five-Step Plan to Success for Corporate Teams” was just released in summer of 2011. In January, she will release the companion book – Make Your SHIFT: The Five Most Powerful Moves You Can Make to Get Where YOU Want to Go. She also authored “The 7 Steps to Effective Business Building for Financial Advisors” which was selected by the Financial Planning Association to make available to their members. She is co-author of “Wealthbuilding: A Consumer’s Guide to Making Profitable and Comfortable Investment Decisions”, published by Dearborn Financial Publishing. She trademarked “The Five Secrets to Successful Selling” in 2006.

For over 16 years Beverly has run a successful business as a corporate consultant and executive coach. She is currently a professor at Suffolk University teaching undergraduate and graduate students, “Small Business Management”, “Leadership and Social Responsibility” “Organizational Behavior” and “Dealing with Difficult People”, a course she created for the University. Beverly is a Certified Hypnotist, Certified Hypnosis Trainer, Reiki Master Attunement Practitioner, Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA). She uses the DISC and PIAV tools frequently in her work with individuals and organizations. Bev holds a BSBA and an MBA from Suffolk University.

She is an expert in sales, marketing, behavioral styles, stress management, hypnosis, time management, life and career change management, teambuilding, communication and business building.

Listen to host Eric Dye & guest Beverly Flaxington discuss the following:

(1) What skills are typically evident in the most successful entrepreneurs that you’ve seen?

(2) You talk a great deal in your work about behavioral style – explain how understanding this can help an entrepreneur or small business owner

(3) What are the top 3 most typical mistakes that entrepreneurs and leaders make?

(4) How can entrepreneurs/leaders correct these mistakes?

(5) What is the number one thing you’ve found makes the difference between successful entrepreneurs and those with a good idea but that don’t succeed?

Take-away tip: Many entrepreneurs are excellent in their discipline (product, technical, etc) but they don’t focus enough on the people and communication aspect including hiring, effective marketing messaging and communicating vision. These are critical skills to hone for long term success in any business.

Links: www.the-collaborative.com

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