The Competitive Edge: Reasons Technology is the Leading Factor for Business Success Today
In the 21st century, it should be no secret that technology can give any company the necessary tools to stay competitive. There are automated programs that do everything from accounting to planning that can help your business grow.
In fact, over the next three years, more than half of the largest global companies will use advanced programs to help them stay on top. That’s good news for smaller business owners as well, as it paints the picture of what must be done to continually gain new customers and increase revenue. Here are some of the reasons technology will help you succeed.
Technology Simplifies Everything
Technology has undoubtedly simplified the lives of most people, allowing them to focus on more important tasks than using long division to balance a checkbook or spend hours in the library to find information. This is no different for businesses, either.
Today, you can find a marketing planning calendar, automated accounting software that can give your accountants a hand and email-management systems that organize many accounts into one seamless design. All of these programs allow you, the business owner, to focus on more important things like hiring the right people and setting company goals.
Programs such as these aren’t even an option anymore — they’re a necessity. If you want to stay competitive, these technologies are vital. Without them, you are wasting time and effort on things that you don’t need to.
Technology Helps Find the Right People
The best thing about advanced technology is that it doesn’t just have an effect on the virtual aspects of your business like numbers and emails. Today, there are programs that can help you find the people you need.
No matter how advanced technology gets, people are the ones who run the company, and finding the right people can make or break your company. You can use the internet to your advantage by advertising and screening for the type of person you want working for you. There are personality assessment tools and other tests that you can require candidates to take that will give you measurable stats so you can analyze the candidates and make the best choice.
Technology Allows Mobility
Perhaps the best aspect of advanced technology is the fact that your employees don’t have to be chained to their desk all day. Depending on the type of leader you are, you can allow them to work from home, or even allow them to work from parks and other public spaces they feel comfortable to in, all without missing a beat, thanks to technology.
Video conferencing reduces travel expenses and allows you to confer with clients around the world easily and efficiently. There are even applications that allow your employees to log their time, so you can follow productivity and labor costs from your computer or your smartphone.
Without technology, you are just giving your competition an undeserving edge. Find the right technologies for you and use them to grow your business.
Finlay North is a business consultant who has knowledge in branding and marketing for small businesses as well as helping to launch start-up’s in the online world. His articles appear around the web.