The Competitive Advantage of Transitioning from a B2B Logistics Professional to a B2B Marketing Expert

Scott Case, Founder of Position : Global, an industry-leading marketing and consulting firm specializing in serving logistics companies joins Enterprise Radio.

Listen to hostEric Dye & guest Scott Case discuss the following:

  1. What immediate impact does having specific industry expertise have for your clients?
  2. Do you think it’s beneficial to have both company and agency experience?
  3. Do you have a specific example of how having worked on the industry side shapes your marketing strategies for clients?
  4. How do you ensure marketing goals are aligned with the company goals?
  5. What else can you recommend to other marketing executives to differentiate their agencies?

Scott Case has been in logistics all his life. His father worked in the industry before he was born and started a logistics company in the late ’70s which Scott joined after graduating from Northwestern University.

Within a year of joining the firm, he passed the notoriously difficult US customs broker examination which has a pass rate of under 5%. Within his first five years in the industry, he was elected to the board of the National Customs Brokers and Forwarders Association of America, served as his company’s representative to the TSA and Federal Maritime Commission, traveled internationally, was quoted extensively and sought-out for his perspectives on the industry.

After nearly 20 years in the business and seeing an opportunity for small to medium-sized logistics companies to tell their story and compete against nationwide or multinational firms with their own marketing departments, Scott started Position : Global in 2012 as a content shop, leveraging his deep industry understanding, his writing ability, and an understanding of the nascent social media landscape. Fast forward to 2023 and Position : Global is a full service ad agency with a heavy concentration in logistics and a client base and team that spans the globe.


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