The Art and Science of Brand Naming
Margaret Wolfson, the Founder and Chief Creative at River + Wolf, a New York City based brand naming and writing agency with clients around the world joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Margaret Wolfson discuss the following:
- How did you get started in brand naming and how does naming fit into the branding industry as a whole?
- Why would an entrepreneur or other person in need of a name hire a naming agency or specialist rather than do it his or herself? What is the process?
- Can you share a few names River + Wolf developed for startups and tell the story behind them?
- What is the connection between the name & the URL? Is it important that they are the same?
TIP: Before you launch your product conduct a trademark screening. This can be performed by a trademark screening service or by a trademark lawyer. Too many entrepreneurs skip this step and end up having to change their name after launch. This is a big mistake as it results in the loss of the brand recognition associated with the first name.
For more than a decade, Margaret Wolfson has worked as a verbal identity consultant/creative director, developing brand names, stories, and marketing messages for both emerging and established global companies. In this role, she has worked on hundreds of brand naming projects in all industries, from technology, electronics, and healthcare to packaged goods, software, and food and beverage.
In 2014, she founded River + Wolf, a top-ranked brand naming and writing company based in New York City. In her role as a brand naming and brand storytelling expert, Margaret has been featured in the New York Times, Crain’s New York, More Magazine, and NextWeb, to mention a few.
In addition to her branding pursuits, she is an award-winning author and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. She received an MA from New York University.