Ashanti Abdullah the Founder of Ternwheel, a revolutionary platform designed to help musicians and management to take control of touring finances and logistics joins the eMusician Podcast.
Listen to host Eric Dye & guest Ashanti Abdullah discuss the following:
- Was there a moment or experience that made you realize the live music industry needed a tool like Ternwheel?
- What are some of the biggest financial and logistical challenges artists face when touring, and how does Ternwheel help solve them?
- Ternwheel offers real-time insights and revenue projections. Can you give us a quick walkthrough on how the platform works and how it empowers artists to make more informed decisions?
- How is Ternwheel growing and what’s next for the platform?
- Given the shifts in the music industry, where do you see the future of live touring headed, and how does Ternwheel fit into that evolution?
- Lastly, besides subscribing to Ternwheel, what’s one bit of advice you would give to a young artist, manager or record exec?
Drawing from his firsthand experience and insights into the challenges and intricacies of the music touring industry, Ashanti Abdullah is dedicated to creating solutions for this multi-billion-dollar sector. In 2022, he founded Ternwheel with the vision of revolutionizing the live events industry by addressing its pain points. Through Ternwheel, he leverages his expertise to streamline and enhance the management and execution of live shows.
With key roles as Artist Manager/Publicist and Sales & Marketing Manager at rap indie powerhouse Rhymesayers Entertainment, Ashanti’s journey reflects a commitment to revolutionize tour management practices. During his tenure, he directed PR efforts and spearheaded the sponsorship program at Soundset Festival, enhancing his understanding of the industry’s intricacies. Additionally, founding San Francisco Supply, an artist management agency, further solidified his expertise and influence in the field.
As the driving force behind Ternwheel, he has dedicated himself to empowering artists and their teams to take control of their tours like never before. From budgeting and scheduling to seamless collaboration and real-time insights, Ternwheel provides the necessary tools to navigate the complexities of the road with ease.
His vision is to redefine the standards of tour management, empowering artists worldwide to reach new heights of success. Through Ternwheel, he invites others to join him on this transformative journey, unlocking the full potential of live music tours, one performance at a time.
Website: https://www.ternwheel.com
Social Media Links:
Linkedin: https://www.linkedin.com/company/ternwheel
X: https://x.com/ternwheel
Instagram: https://www.instagram.com/ternwheelhq
Facebook: https://facebook.com/tryternwheel
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