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Strong and Compelling Positioning with Liz Lynch | The Strategy Show
Liz Lynch is back on the air with EPN with the Strategy Show.
What is positioning? Positioning is where you are in the market place relative to everyone else who does what you do. If you are an expert of any kind, it is really important that your market understands who you are & why you are different and why you might appeal to them more than another competitor would. If you are marketing a product, than what makes that product better than another that is similar.
- Strive to be seen as a leader in your field.
- You have to be seen as credible.
- Have a niche that easily distinguishes you from the competition.
- Have a vision of how you want to be perceived in the market.
Link: TheStrategyShow.com
