Rusty Foster

Start Up 101 – Public Relations Basics for Every Business

Rusty Foster

Rusty Foster, President and Founder of Bow Tie Strategies, a public affairs firm that focuses on the public relations, government relations, and event management needs of small to mid-sized businesses, nonprofits, political campaigns, and individuals entering the television industry joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Rusty Foster discuss the following:

  • What is public relations?
  • Why do startups need public relations?
  • Who should do public relations for a new business?
  • What makes the best kind of public relations?
  • What advice would you give new public relations professionals or business owners?

Concluding Tip – Regardless of the perception of PR, if key PR principles are applied properly, it can be a n asset for any brand or product looking to generate awareness and earn the attention of key audiences .

Duration: 9:40

Rusty Foster has 13 years experience in fundraising, public relations and event management. He has actively secured five and six figure gifts for both nonprofit and political organizations. In addition, Rusty has experience in partnering with C-Suite donors and clients, board of director relations and volunteer management.  He has partnered with several local and regional nonprofit organizations to help them design and control their message, and to build their respective brand.

Rusty is a life long resident of Loudoun County, Virginia, is a product of the Loudoun County Public Schools system, is active with the Hampden-Sydney College Alumni Association, serves as a Commissioner on the Leesburg Commission on Public Arts, and serves as a Board Member on the Loudoun County Family Services Advisory Board.  He put himself through both Hampden-Sydney College and the George Washington University, and is the first in his family to graduate from college.

He was​ ​recently named “Northern Virginian of the Year” by Northern Virginia Magazine, and was​ ​named one of Loudoun County’s top “40 Under 40” for 2013 by Leesburg Today.  Rusty enjoys assisting businesses and organizations in achieving their goals and fulfilling their story.

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