Solixir, fighting the Working Dead one can at a time
Scott Lerner, the Founder of Solixir, a new all natural functional drink brand that is made with all natural ingredients and no added sugar joins Entrepreneurial Fit Radio.
Listen to host Eric Dye & guest Scott Lerner discuss the following:
- What made you want to create Solixir?
- How did your marketing background help create Solixir?
- How does Solixir’s Awaken differ from energy drinks?
- What are Solixir’s situation specific formulas and what are their effects?
- What one bit of advice do you have for our entrepreneurs listening in?
As a former Marine and devotee to health and fitness, Scott Lerner created Solixir: a new, all natural functional drink brand in 2008. Discouraged with current energy drinks on the market, Lerner was driven to create an all natural functional drink with effective amounts of all natural ingredients and no added sugar. The result was an all natural functional drink system with situation specific formulas that would revolutionize the health and wellness industry. Currently, Solixir has four formulas: Awaken, Restore, Relax and Think, and is carried by retailers such as Whole Foods Market and The Vitamin Shoppe.
Scott Lerner is a veteran in the consumer packaged goods industry, having previously worked for Kimberly-Clark, Conagra Foods and PepsiCo. Lerner is recognized for delivering outstanding business results for these Fortune 100 companies as well as his entrepreneurial start-up, Solixir. His marketing experience includes managing such leading iconic brands as Scott Tissue, Parkay Margarine, Quaker Oats and Naked Juice.
Lerner received his undergraduate degree at the University of Maryland and his MBA at Case Western University. Lerner’s hobbies include lifting weights, running, cooking, and coaching his children’s sport teams.