Social Media as a Marketing Strategy with Karolyn Raphael
Karolyn Raphael, President of Winger Marketing who has counseled leaders of major healthcare organizations, non-profits and international associations on their PR and marketing strategies joins Enterprise Radio. She discusses social media as a marketing strategy.
Listen to interview with host Eric Dye & guest Karolyn Raphael discuss the following:
- Does every business need to have a social media presence?
- What social media platforms should businesses use? Is it different if the company is B2B or B2C?
- What are the benefits of social media for businesses?
- How do I know if social media is generating leads for my business?
- What are some general rules of thumb for social media marketing?
About Winger Marketing
Winger Marketing is a leading full-service marketing communications firm serving clients internationally for more than thirty years. We take a logical approach to marketing. Understand your business goals and marry them to solid marketing practices. Our services include public relations, media relations, media planning and media buying, advertising, marketing strategy and design, social media, interactive marketing, public relations training and PR consulting, market research as well as special events planning and promotions. Our customized strategies will increase your capacity for excellence. From health care PR and advertising to real estate marketing, we strive to first understand our clients’ business goals and then execute a strategic marketing plan that will positively impact the bottom line. Let us share your story.
About Karolyn Raphael
With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in Chicago magazine, The Tonight Show with Conan O’Brien, Parenting magazine and Modern Healthcare, to name a few. Karolyn joined the firm in 1997 as an associate and was named President in 2006.
Prior to her work with Winger Marketing, Karolyn worked on advertising campaigns for GDMI with national brands including Domino’s Pizza, Sir Speedy Printing, Roto Rooter and Gingiss Formalwear. Additionally, she worked as the lead radio producer for the Indiana University News Bureau. Before delving into marketing full-time, Karolyn was a member of a notable Chicago theater company for three years and performed with the company in Chicago and in the European Theater Festival.
Awards under her leadership at Winger Marketing include the 2008 Bulldog Award for Excellence in Media Relations, the Communicator Awards, the Summit Creative Awards, The Hermes Creative Award, and more. Karolyn is an annual presenter at an Artist Boot Camp and has led PR 101 and PR 2.0 programs for International businesses and associations as well as local committees of the National Association of Women’s Business Owners. She is a graduate of Indiana University Bloomington and still loves musical theatre. She lives with her husband of 10 years, three kids, two cats, one dog and two Beta fish.
[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play our EPN – Entrepreneur Podcast Network programming later or take it on the road, you will first need to subscribe to and download our podcast programming using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience: