SOAR Selling by David and Marhnelle Hibbard

David and Marhnelle Hibbard, co-founders of an industry leading sales training company, Dialexis and co-authors of the national book by McGraw-Hill, “SOAR Selling, How To Get Through to Almost Anyone-the Proven Method for Reaching Decision Makers” joins Enterprise Radio.

Listen to host Eric Dye & guests David and Marhnelle Hibbard discuss the following:

  • What does the SOAR acronym stand for?
  • Mindset and attitude figure prominently in your teaching.  Tell us more about mindset.
  • Let’s touch on “keyword listening.”  Give a few common words and tell me how Soar Selling students would hear them versus others.
  • In one of the sections, you talk about the DISC system for understanding your clients.  I can’t point people to that chapter, but give us an example of the DISC in action.  How do you properly use a tool like this in sales?
  • You’ve trained sales people in companies of all sizes.  Are there characteristics good sales people share?  Can anyone learn to be successful or are some people cut out for other fields?

Duration: 16:02


David Hibbard has over 25 years experience in the sales industry. As co-founder of Dialexis, an industry leading sales training organization that creates high-producing sales leaders, he trains professionals in a variety of industries at companies such as Cisco, Apple, AT&T, Oracle, and Toshiba. By presenting the proven and top performing SOAR Selling process, David empowers individuals and businesses to be more profitable, more successful, and marketplace leaders while maintaining integrity and trust.

David’s corporate career began at Procter and Gamble, where he developed the formal elements of his talent. He then spent 18 years in the highly competitive commercial real estate industry. As a result of his sales skills, determination, and street savvy, he was honored as the “Number-One Rookie” in the country and the “Number-One Broker” in one of the most competitive brokerage operations in the United States. After achieving exceptional success brokering, David accepted a Leadership role at Grubb and Ellis, where he was one of the leading trainers for all Grubb & Ellis incoming broker candidates.

David is the author of two books, SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers and The Canoe Theory: A Business Success Strategy for Leaders and Associates. His goal is to support businesses and individuals to reach the top 20%+ in sales performance.

Marhnelle Hibbard has over 20 years experience in sales and personal development. As co-founder of Dialexis, she is a personal leadership coach and delivers keynotes and workshops on leadership and sales. A sought-after speaker, her expertise and strategies have helped organizations such as DuPont, Herman Miller, Steelcase, Wells Fargo and other executives throughout the United States to grow their business, enhance team results, and reach new levels of sales success.

Marhnelle began her professional career as one of the few women in Commercial Real Estate brokerage and Commercial Real Estate development. During her 17 years marketing major development projects throughout California, she gained many of the experiences she relies upon to deliver the intensity of her message.

Marhnelle gained national recognition by authoring an internationally distributed Personal Development Program for women. In addition, she co-authored a highly acclaimed leadership book, The Canoe Theory: A Business Success Strategy for Leaders and Associates in addition to SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers. Her passion is to partner and work with the most committed and successful people and companies in the market, and to mentor and coach them to attain outstanding results.

Related Web Site: www.soarselling.com

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