Reconnect Research, a technology that connects MIDI calls to research surveys
Scott Richards, CEO of Reconnect Research that has developed a technology that connects MIDI (misdialed, incomplete, disconnected, inbound) calls to research surveys joins Enterprise Radio.
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Listen to interview with host Eric Dye & guest Scott Richards discuss the following:
- Where did the idea for Reconnect Research come from?
- Explain why/how Reconnect Research’s polling is better than other methods.
- Tell me about its success predicting Presidential primaries.
- Who have been customers?
- Do you have any competition?
Reconnect Research has developed a technology that connects MIDI (misdialed, incomplete, disconnected, inbound) calls to research surveys. The company captures the calls and routes the callers into answering poll questions.
Before Reconnect Research, no one benefited from MIDI calls. The caller didn’t connect to their intended party and the carrier didn’t profit from the telephone traffic. Utilizing MIDI calls for research turns MIDI calls into a triple win: for consumers, carriers, and researchers.
For 18 years, Scott Richards was the CEO of Dial800, a leading provider of memorable 800 numbers along with call routing and call tracking to optimize TV and radio advertising.
Richard’s aha moment for the Inbound Calling Survey came when he realized that phone carriers and researchers have the same problem that can be fixed if they work together. If carriers don’t complete calls, they don’t make money. If researchers don’t complete surveys, they don’t make money. Reconnect Research developed this groundbreaking platform that completes calls from carriers and provides highly representative responses to researchers.