Reasons to Invest in a Digital Strategy
When you’re just getting started with your business, spreading the word about your company is essential to ensure success right from the beginning. You have a great product or service, have invested time and money into your office space, staff, and operations and are ready to open your doors. Make sure someone will be waiting on the other side with a great digital marketing strategy.
What is Digital Marketing?
With digital marketing, you can craft your message and target your audience demographic much more specifically than a traditional blanket campaign. You can also track your advertising progress to gauge its success thanks to real time analytics. If something isn’t working, you can adjust your campaign and update it instantly for a more effective reach.
Traditional marketing strategies such as newspaper, television, and radio are still effective methods of reaching your audience, but they won’t get as broad a reach as implementing a digital strategy. If you don’t have a strategic marketing plan in place or know how to reach your audience, testing out a digital campaign may give you an opportunity to find the right audience and build new customer relationships. Digital marketing also gives you an opportunity to track your customer’s journey, which traditional advertising cannot measure. Using digital marketing, you can track trends and see what people want so that you can make product or service improvements to increase sales.
What are Other Benefits?
Aside from providing real time analytics and the ability to target and edit your ads instantly, digital marketing many other benefits you may not have considered. Since you aren’t using a printing press to create traditional ads or on-air personalities to record commercials, digital ads are more cost-effective. If you’re a small business just getting started, saving money whenever possible is important and this benefit alone is worth considering. It’s also a great way to cater to and connect with the mobile generation, which is a large chunk of today’s population. If you want to have a relationship with your customers, social media is a good channel to use to engage with people about your company’s products or services and answer any questions people may have. This satisfies their need it now mentality and sets you apart from the competition by earning people’s trust.
What Results Should I Expect?
If you manage and complete a successful digital campaign, you should be able to measure its success. The first and most noticeable measure of success is increased conversions. If you start to notice sales increase after running a digital campaign, you may be able to account some of its success to it. Many small business websites see a spike in traffic after a successful digital marketing campaign. You may also see a spike in likes or followers on your social media pages. While this may not seem like an immediate success, traffic to your social media page can result in increased traffic to your website which in can turn increase your conversions.
Can I Manage a Digital Campaign Myself?
With some practice and a lot of research, you can certainly plan and execute a successful digital marketing campaign yourself. However, if you don’t have a background in marketing or sales and don’t know a lot about digital marketing strategies, you may want to leave handling a campaign to the professionals. They can make sure your message is crafted for the right audience and reaches the right demographic so you aren’t wasting time and money on a campaign that won’t yield results.
Digital marketing makes sense for many new startups and entrepreneurs. If you’re patient and willing to put the time into a campaign, you should see it pay off with increased customer conversion, brand loyalty, and happy customers who are happy to spread the word about your business.