Preparing for Financial Hardships in Growing Your Business
Patrick King Founder of Imagine, a full-service marketing firm again joins Enterprise Radio. His experience in branding and strategic marketing has helped his firm Imagine win dozens of awards and clients across the country and abroad.
- When you started out, or since you started Imagine, have you relied on investors or other funding to grow your business?
- What advantages or disadvantages have you seen to not having investors backing the firm?
- Without financial support, I’m sure you’ve had to rely on at least some business advice. Do you work with a coach or mentor?
- While the business has grown, what growing pains can you speak of that entrepreneurs may want to be aware of?
- How do you know which direction to grow your company? Digital marketing is a huge field – how do you determine the skills you look for in employees?
- What one piece of advice would you give someone that was in your place eleven years ago, when you started Imagine?
Hundreds of businesses and nonprofits in search of innovative and exemplary service have followed on the heels of Jim Beam Brands Worldwide, PriceWaterhouseCoopers, Rubbermaid and Rolls Royce, turning to Patrick King for marketing help. Patrick’s experience in branding, graphic design, website development, marketing technology and doodling has helped him win Imagine dozens of awards, including those from the Prince William County Chamber of Commerce, VEMA, Marcom and W3.
A 2015 graduate of Leadership Prince William, Patrick was the commencement speaker for his class. Other speaking engagements include those for DECA, Comcast’s Enterprise Connect conference, Prince William Chamber of Commerce’s Women’s Conference, the SMPS Build Business annual conference, Bowie State University and ITT Technical Institute.
Because he dislikes boredom, Patrick has often amused himself by writing acclaimed articles on marketing and technology for publications such as Inc., SmartCEO, Washington Business Journal, Northern Virginia Magazine, RainToday, YFS Magazine, News & Messenger, Prince William Living, The Washington Post and multiple other professional journals.
Patrick serves on several boards of directors including those of Historic Manassas, Inc., Court Appointed Special Advocates (CASA) and the Manassas City Public Schools Education Foundation. He is on the advisory boards of the Greater Prince William Food Council and The New School. He sits on the judging panels for the International Association of Visual Arts American Business Awards and does pro-bono work for a number of charities.
Patrick lives in Gainesville, Virginia, with his wife Rebecca who doesn’t seem to mind he practices cooking, beer brewing and song writing, so long as it’s not all at the same time.