Places to Post Your Content to Give Maximum Reach

Podcast: Play in new window | Download (Duration: 8:13 — 5.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More

Places to Post Your Content to Give Maximum Reach

When I think about marketing channels for my coaching clients I like to think about a portfolio approach. You really want to hit different forms of media, different channels online, in person and products. One of the benefits of taking the portfolio approach is that you hit on individual preferences. There are individual preferences about marketing that we respond to the best. If your market is in their teens or in their early twenties, then you have to be online. Think about what your target market is going to want. It is important also to hit your target market with different media to prevent them from tuning you out. In addition you need to figure out a way to meet your target market one on one.

On upcoming episodes of The Strategy Show, Liz Lynch will go over different options you have for online, in person and products – this portfolio appraoch that was mentioned.

Links: TheStrategyShow.com