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Outcomes and Results with Liz Lynch | The Strategy Show
Liz Lynch is back on the air with EPN & the Strategy Show.
When you are in a room full of potential clients or strategic partners that you want to work with, then you don’t want to come off flaky & unsure. In your mind you need to have a strong idea of your unique and compelling positioning in the market; what you stand for and what you want to be known for. It can’t be a laundry list of things – like the more you try to include the more scattered you look and you end up not looking like an expert in anything.
Hook them in with one clear idea.
Niche – is there an audience that you serve?
When people buy your product what is it that they actually get?
What does the product do for them?
Implementing the outcome in your message can be very instrumental in helping you attract the right kinds of clients.
Link: TheStrategyShow.com
