Adam Cohen, Co-founder of Wavers, the original Doughbriks snack brand known for bringing playful, nostalgic flavors into the modern snack aisle joins eCommerce Radio.
This episode of Enterprise Radio is in association with the Food Industry Channel.
Listen to host Eric Dye & guest Adam Cohen discuss the following:
- What’s the biggest lesson you’ve learned from building Wavers that will change how you approach future ventures, and how can other founders apply that insight when launching their next product or brand?
- Wavers seems to blend nostalgia with modern snack trends. How did you validate that product-market fit, and what process would you recommend entrepreneurs use to confirm demand before scaling?
- What’s one mistake you see early CPG founders make when trying to get retail placement, and how can they avoid it?
- Can you walk us through a moment when growth stalled or hit a wall—and the exact steps you took to turn things around? What should other founders do when their momentum slows?
- You’ve built brands that people talk about. What’s your framework for creating products that are not only good but shareable, and how can small brands generate that same level of hype without huge budgets?
Adam Cohen is the co-founder of Wavers, the original Doughbriks snack brand known for blending nostalgic comfort with innovative, modern snacking. As a creative operator and brand builder, Adam has played a central role in developing products that generate both consumer excitement and cultural conversation. His work spans product development, brand strategy, and go-to-market execution, helping transform simple snack concepts into highly anticipated launches with loyal followings.
Website: https://eatdoughbriks.com
Social Media Links:
Instagram: https://www.instagram.com/eatdoughbriks
Youtube: https://www.youtube.com/channel/daviddobrik
TikTok: https://www.tiktok.com/@eatdoughbriks
People also read this: Boost Your Professional Services Enterprise by Creating a Short List of People to Get You There
Podcast: Play in new window | Download (Duration: 11:31 — 10.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | TuneIn | RSS | More
