Competition is fierce when it comes to websites. For discerning web browsers, there are some elements that immediately attract their attention, enough for them to stop by and check out a site, even if it is not the one they are looking for at that moment.
Website designers have to be up to date with the latest trends on web design. Whether their clients want to refresh their site or to have a website developed, web designers intend to convey the business image the client wants to project in the most appealing and impressive way.
Web developers and website designers see to it that the latest trends in web design framework are incorporated to ensure that the site will have higher web traffic and give users a great browsing experience.
New web design trends
This year, typography, colour and functionality are the new visual concepts that are worth exploring. Some of these trending design elements are being implemented already, so get ready for more visual inspiration.
- Gradients. This design element went missing for several years but it is making a comeback now although the blurring technique has changed. From having subtle colour variations in the past, gradients today employ several colours and the technique implementation is bolder and bigger. The technique looks great in drawing the eyes to a page location that does not have an image or in improving the impact of a photo that is not too interesting.
- Parallax scrolling. This started in 2016 and now, the mouse-based movement is getting more impressive and fancier. The more real the movement is, the more awesome the effect is. Moving up instead of down is interesting as the browser discovers the layers of design on the page.
- Simpler homepages. This is quite difficult to achieve because a simpler homepage needs to arrest the viewer in a different way, usually with a single word or two. For SEO purposes, home pages are usually packed with information after the scroll. The capability to access websites on small devices such as mobile phones and tablets trained users to scroll thus scrolling on websites no longer frustrates users.
- Different patterns for navigation. Navigation is no longer fixed to the side or top of the page. It could be hidden, pop up or placed at the bottom of the page (as long as it is obvious). Designers should understand how intuitive web users could be.
- Adaptability to wearables. Web designers should think about the wearable gadgets that can access websites, in order to create web layouts that are mobile device friendly. This affects typography, colours, images and user interaction with the pages.
Website design Torquay ensures that web pages incorporate the latest trends that are effective in creating responsive, tactile, interactive and impressive designs fitted to each client’s purpose and preference.