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Doreen Clark talks about mistakes that companies are making from a PR perspective on this episode of Enterprise Radio. Doreen has extensive experience working with worldwide media, serving as a spokesperson, writing press releases, creating communication plans and leading teams to strategic communication success while increasing the value of a brand through public relations.
Listen to interview with host Eric Dye & guest Doreen Clark discuss the following:
- What are some common mistakes that companies are making today from a PR perspective?
- What are a few trends that you have noticed to be on the rise?
- Are there a few recommendations that you can give to companies?
- How can a company find their place in the media?
- What is your goal as a new small business?
Duration: 12:05
Doreen Clark has extensive experience working with worldwide media, serving as a spokesperson, writing press releases, creating communication plans and leading teams to strategic communication success while increasing the value of a brand through public relations.
Doreen has professionally spoken to the Northwest pilot group, throughout the country, on communications pertaining to the merger of Northwest & Delta Air Lines. She wrote internal communications for the 5,100 pilots (through the union) and external communications including website content, legislative documents and articles. Additionaly, she served as the Editor-in-Chief of the pilot group’s magazine; distributed to a pilot audience and currently residing in a historical center.
She has advised university students on public relations in a classroom setting, served as an adjunct professor and has professionally spoken to vendors, franchise owners and leadership teams within the restaurant industry on strategies for building successful PR programs.
Doreen Clark has worked with both B2B and consumer clients, including the restaurant, entertainment, legal, educational, marketing and transportation industries; creating crisis communication strategies, consistent messaging and increased visibility for stronger branding efforts.
Links: www.doreenclarkpr.com
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