Kathy Floam-Greenspan, Founder & Chief Strategist at POM Marketing, a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals joins Enterprise Radio.
Listen to host Eric Dye & guest Kathy Floam-Greenspan discuss the following:
- As a marketing veteran, how have you seen the B2B landscape change in the last 5-10 years?
- Your firm conducted research to diagnose what was causing the more recent disconnect between B2B marketers and their senior organizational leaders. What motivated this pursuit of knowledge and analysis for you?
- What are some of the key findings that your research revealed?
- What was the most surprising trend for you?
- Would you like to offer any strategic tips for marketers to learn from this report to make progress in 2026 for their companies?
Kathy Floam-Greenspan serves as Founder & Chief Strategist at POM Marketing, a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals.
With a rare ability to cut through complexity and get to the heart of what drives results, Kathy is the visionary force behind POM Marketing’s strategy and success. Over her 25+ year career, she has built brands, websites, and lead-generation engines for hundreds of B2B companies—earning a reputation as the go-to strategist for aligning business goals with marketing that actually moves the needle. Clients value her down-to-earth, clarity-first approach that cuts through noise and focuses on what truly matters—and her ability to quickly understand any business, no matter how technical.
Kathy leads strategy across all major accounts and thrives in fast-paced, high-stakes environments. Her strength lies in uncovering what’s most important to each client, asking the right questions, and translating complex business challenges into clear, measurable marketing programs that accelerate growth.
She founded POM Marketing as a different kind of partner: a senior-level, outsourced marketing team built for B2B companies in critical sectors such as cybersecurity, defense contracting, IT services, SaaS, and infrastructure. Under her leadership, POM has become known for its agility, high-quality execution, and ability to plug in quickly — helping clients gain momentum without expanding internal headcount.
Kathy continues to personally drive major initiatives while mentoring POM’s team and shaping the company’s next chapter of growth.
Website: https://pomagency.com
Survey: https://pomagency.com/survey
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