Manage online sales cost-effectively with Vendio

Mike Effle is CEO of Vendio, a company that offers eCommerce software that enables merchants to manage online sales cost-effectively joins eCommerce Radio.

Listen to host Eric Dye & guestMike Effle discuss the following:

  • What is Vendio and how does it help small merchants succeed?
  • Why is it important for SMBs to have an online eCommerce presence?
  • There are an excess of online shopping sites, which are the best sites to sell products?
  • How important is it to build your own online store versus posting items on eBay, Amazon or Google?
  • What are some of the biggest challenges currently facing eCommerce entrepreneurs?

Duration: 7:19

Mike Effle is the CEO of SingleFeed and Vendio. He joined Vendio in 1999 as one of the first 10 employees. He initially directed business development and strategy efforts and increasingly managed various product and functional department efforts. He was promoted from COO to CEO concurrent with Vendio’s acquisition by Alibaba.

Prior to Vendio and SingleFeed, Mike spent five years serving his country as an officer in the United States Air Force where he was responsible for developing and producing large scale classified defensive systems for the F-16 that still defend our pilots today. He also held various roles at MCI, Boston Consulting Group, and Raytheon.

Mike graduated Summa Cum Laude from Georgetown University with a BS in Finance and Management and a minor in Government. He also has an MBA from Stanford Graduate School of Business.

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