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Dana Humphrey, Pet PR Expert, Owner & Lead Publiscist at Whitegate PR joins Enterprise Radio to discuss the differences between PR, Marketing and Advertising. Dana is also a Fashion Institute of Technology Professor of “Who’s Who in the Pet Industry” in the Pet Product Marketing Department and Editor at Pet News Now.
Listen to host Eric Dye & guest Dana Humphrey discuss the following:
- I see that you are a Public Relations professional, how did you get started & what would you say are the main differences between PR and Marketing and Advertising?
- How did you come to start your own business?
- How long have you been your own boss?
- Do you have a specific niche?
- What is your favorite subject to teach?
- What about professional associations or non-profits, are those important to you?
Tip: Don’t copy the world, be a different person with a fresh newness in all you do and think!
Duration: 11:06
Dana Humphrey is the lead Marketing and PR Consultant and Owner at Whitegate PR with experience publicizing small and large businesses, artists, authors and non-profits in the U.S. and abroad, with a specific focus in consumer, professional services and retail industries – especially in the pet industry!
After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously.
Dana leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe.
Due to her targeted outreach, Dana has secured media hits in People, Newsweek, Animal Planet, NBC’s Today Show, Good Morning America, Forbes, Prevention, USA Today, Time, Every Day With Rachel Ray Magazine, Southwest Airlines Magazine, Better Homes and Gardens, Dog Fancy, Pet Product News, Doggie Aficionado, Bark Magazine, Chain Store Age, Pet Age, Dansk 013 Magazine, Kirari Magazine (Japan), NBC News, ABC News, Fox News, LA Times, San Diego Union Tribune, Chicago Tribune, AZ Daily Star, Hollywood Dog Magazine, San Diego Business Journal, North County Times, Ranch & Coast Magazine, Coast Magazine, 5280 Magazine, AZ Foothills Magazine, Décor and Style Magazine, Riviera Magazine, Tucson Weekly, OC Register, 944 Magazine, Rocky Mountain News, Coastal Living Magazine, Outside Traveler Magazine, Wines & Vines Magazine, Contra Costa Times, Entrepreneur Podcast Network-to name a few.
As an older sister of one, she is a natural leader and go-getter! Dana’s recent community leadership roles include: Femfessional Board of Advisor and Public Relations Chair for 2011-2012, We Are Booming Board of Directors 2011, PRSA-NY International Volunteer Committee in 2009, Ideablob Guest Advisor in 2009 and Miss. Can Diego in 2007 and 2008. In 2009, she was an Associate Board Member of the American Cancer Society in Brooklyn and she is currently on the ACS Queens Board of Directors for 2010 and 2011.
Dana graduated from San Diego State University in the honors program, with a Bachelor of Arts in Communications with an emphasis in Public Relations and a minor in Political Science. After traveling to 45+ countries and living in five, she currently resides in Astoria, New York and identifies as a global citizen.
Web Site: www.whitegatepr.com
Facebook: facebook.com/WhitegatePR
Twitter: @danakhumphrey
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