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Lisa Manyon “The Business Marketing Architect” a content and copywriting strategist for mission-driven entrepreneurs joins Enterprise Radio. She’s the creator of the NEW marketing model for success (as seen in Inc. Magazine) that’s changing the way people market today.
Listen to interview with host Eric Dye & guest Lisa Manyon discuss the following:
- Can you tell us a little bit about your background?
- What do you mean when you say the traditional copywriting formula isn’t working?
- What do you believe works better?
- In addition to strong copy what else needs to be in place to market effectively?
- Your philosophies are getting quite a bit of attention can you share how that started?
- What elements of copy do people most struggle with?
- What is your best advice to help people create marketing messages that truly connect with their ideal clients?
Duration: 9:23
Lisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results. She’s found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is her new copywriting formula of “Challenge. Solution. Invitation™.”
Her philosophies have been featured in Inc. Magazine and other media outlets. She created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice and is well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online.
Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. Lisa’s mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling “salesy” or “icky.” You can learn more at www.writeoncreative.com.
Links: writeoncreative.com
