Americans spend a crazy amount of their time scrolling TikTok. A survey conducted in January 2023 found that they spend an average of 52 minutes daily on the platform.
And with all that time spent swiping through endless videos, it’s no surprise that TikTok has become a staple of American life.
The social media platform has transformed multiple industries, but its impact has been enormous on the beauty industry. Cosmetics Design North America informs that TikTok drove $31.7 billion in beauty sales in 2023.
As TikTok’s popularity has skyrocketed, it has completely reshaped the beauty trend landscape. The platform is full of everything from quirky, experimental makeup looks to back-to-basic skincare routines.
But what exactly is trending right now? A lot, from liquid rhinoplasty to skin flooding. Here, we’ll break down some of the most buzzworthy beauty trends taking over TikTok in 2024.
#1 Broccoli Freckles: The New Faux Freckle Trend
Faux freckles have been trendy for a while now, but broccoli freckles? That’s 2024’s fresh twist!
This quirky beauty hack took off when a TikTok content creator, @abisskincare, posted a video of herself using broccoli to add fake freckles to her cheeks. That same video received 27,000 views on Instagram.
Zak Heath, another influencer who was keen on trying the trend, loved it so much that it has now become a staple in his routine.
Since this beauty trend has taken TikTok by storm, users across the globe are heading to the grocery store to buy broccolis, reports Newsweek.
The fun and creative nature of the trend has made it a hit, with people embracing the playful side of makeup in 2024.
Products such as powdered eyeshadows and cream bronzers are applied to broccoli florets before they are stamped on the face. That leaves tiny dots that resemble freckles.
#2 Liquid Rhinoplasty: The No-Knife Nose Job
Curious about changing your nose, but the idea of surgery sounds intimidating? Liquid rhinoplasty is the answer.
This cosmetic beauty trend is going viral on TikTok, says Glamour UK. More and more people are opting for it since it’s a non-surgical alternative to rhinoplasty.
Liquid rhinoplasty is basically a nose job without the scalpel. Instead of going under the knife, a skilled injector uses dermal fillers (like hyaluronic acid) to reshape your nose.
What makes this trend so popular is instant gratification. You walk into a clinic, and in about 15 to 30 minutes, you can walk out with a new nose. No surgery, no recovery time, just some minor swelling or redness that subsides within a day or two.
And the results? Well, they speak for themselves. You can straighten bumps, lift the tip, and even make the nose look smaller by adding volume in strategic places.
Of course, the liquid nose job isn’t permanent. Non-surgical rhinoplasty results, Aesthetica by Dr. Adam claims, typically last 12 to 18 months. That makes it a fantastic option for those wanting to tweak their nose without committing to surgery.
Many people on TikTok are sharing their liquid rhinoplasty before and after images to show how subtle changes can make a big difference. So, if you’re looking for a temporary, non-surgical fix, liquid rhinoplasty might just be your new obsession.
Click here to discover more about liquid rhinoplasty and check out some amazing before-and-after pictures.
#3 Skin Flooding: The Glow Getter’s Best Friend
If you’ve spent even five minutes scrolling through TikTok, you’ve probably come across skin flooding. It’s a skincare trend everyone is talking about. It’s not new per se, but it has gained popularity in recent months.
Skin flooding is all about intense hydration, helping you achieve that dreamy, dewy glow. It’s called flooding because you’re essentially drenching your skin in layers of moisture.
This TikTok-trending skincare method involves only four steps, says Nipun Kapur Sohal, a content creator. Cleansing the skin is the first step, which is followed by spritzing on a mist. Then, you’ll have to apply a serum and finish off by moisturizing the skin. The result? Plump, glowing, and super hydrated skin.
#4 Slicked-Back Bun: The Ultimate Effortless Chic
The slicked-back bun is having a moment, and it’s no wonder—it’s the perfect mix of easy and elegant.
Last year, Sofia Richie sported the style for her wedding, and it’s trending again on TikTok.
The slicked-back bun is the go-to look for Anna Redman, a content creator on TikTok. Her tutorial has been liked by 132K people.
This trend is all about ultra-sleek, shiny hair that’s pulled back tightly into a bun, delivering an effortlessly polished, sophisticated look.
TikTokers are using everything from hair gels to oils to get that perfect sleek finish. It’s a versatile look that works for all hair types and can easily go from day to night. Whether you’re heading to work or out for drinks, a slicked-back bun gives off those effortless cool-girl vibes.
There you have it—five beauty trends that are shaping up to be huge in 2024. Whether you’re into skincare, makeup, or hair, there’s something for everyone. So, if you’re ready to dive into the next big thing, TikTok is the place to find your next beauty obsession—just be prepared to scroll for hours!
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