The mobile application market is extremely competitive as hundreds of new apps appear on the stores every day – from utility applications that help ease everyday life tasks to games that offer a fun distraction when needed – but with so much competition it’s important to find a way to stand out, so which ways have mobile apps changed to allow them an advantage over their potential competitors?
Location of registration
This has become increasingly important within casino apps as initiatives such as Gamstop begin to place restrictions on operators within the UK. To combat this, many mobile casino operators choose to register within countries such as Malta and Gibraltar which have relaxed gambling laws in comparison to many other countries and allow more freedom for alternative payment methods and anonymity – here at thebest-casinos.com you can find a list of some of the most popular non-uk casinos that have high user reviews.
Social Media Integration
A big part of mobile app usage can be attributed to how they interact with our social media profiles – sharing what we’re doing with our friends, if we’ve won at a game or what we may be listening to, has become an important part of modern culture. It’s unlikely that many modern apps will develop without social media in mind, especially as many use the integration so that an additional account isn’t required and many just login with their Facebook or Twitter account, but it is certainly an area of innovation which changed how mobile apps were developed.
Required Permissions
We all know the pop-up that occurs with a freshly installed application that asks if it can have access to your contacts, camera, files, or any other feature of your device – this innovation was added to gather as much data as possible, but as this becomes more of a common occurrence it may be hurting many of these apps – requesting too many permissions may turn users away, but in an era of data collection, permissions have changed the way apps are developed.
Ads
One of the ways many independent apps make money can be found through adverts and has become a major feature in many free gaming apps – we’ve seen games such as Flappy Bird, an example of something made quickly by a single developer a number of years ago, make a reported $50,000 per day through in-game ad revenue. The value on high traffic apps can be a huge source of revenue for small teams, and ads have become an essential part of independent developers.
The mobile market is only going to continue to grow, and as we approach the widespread release of 5G networking will continue to offer further possibilities and options to those developing these newer apps, the lockdown of many communities due to the spread of the global pandemic this year may also shine light on usage data to help companies better target and better develop apps to a wider audience as usage during this period of time has shot up, but as investment and interest is extremely high there’s no doubt some interesting developments that may come in future.
