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Neal Thornberry, Founder and CEO of Imstrat LLC, who is a noted author, consultant, speaker, and subject matter expert in the field of applied innovation joins Enterprise Radio. His new book is Innovation Judo: Disarming Roadblocks and Blockheads on the Path to Creativity.
Listen to interview with host Eric Dye & guest Neal Thornberry discuss the following:
- At the heart of your book Innovation Judo is the notion that most organizations are simply not logical when it comes to innovation and there are numerous factors that prevent innovators from bringing their ideas to fruition. What are some of those factors and how do they get in the way?
- Innovation “Judo” sounds like you need to be prepared to fight for your ideas…is that the reference you’re making? …or… What’s the significance of Judo in your book’s title?
- What should small business owners know about the innovation process and how does it differ from that inside big companies?
- You write in the book, “Since entrepreneurship always involves innovation, they are by definition innovators as well as entrepreneurs.” Can you explain how so?
Duration: 24:50
Neal Thornberry, Founder and CEO of Imstrat LLC, is a noted author, consultant, speaker, and subject matter expert in the field of applied innovation. His purpose is to help individuals and organizations utizlize their God given creative talents to make the world an easier, smarter, and safer place to work and live. He combines a proprietary approach to innovation with a focus on entrepreneurial thinking that “turns creativity into cash”.
He also serves in a part-time capacity as the Faculty Director for Innovation Initiatives at the Naval Postgraduate School in Monterey California. He works with senior leaders within the military, DoD, and other governmental agencies do help them use innovation to do more with less in a fiscally constrained environment. He created the first Leading Innovation Program for Navy Admirals. He is also Professor Emeritus at Babson College renouned for its focus on entrereneurship.
His last book, “Lead like an Entrepreneur: Keeping the Entrpreneurial Spirit Alive in the Corporation” showed leaders 4 different ways they could create value for their companies by borrowing the mindset and skillset of start-up entrepreneurs.
His new book “Innovation Judo: Disarming Roadblocks and Blockheads on the Path to Creativity” (Jan.2014) is a must read for all innovators who will inevitably face the innovation killers that lie in wait for those who try to usher in the new.
Web Sites: evolvepublishing.com | Imstrat.net
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