Innovating in the Age of the Experience Economy

Case Lawrence, Founder and CEO of CircusTrix, the world’s largest extreme indoor recreation company joins Enterprise Radio to talk about the journey en-route to opening nearly 200 locations in just 7 years.

This episode of Enterprise Radio is working in association with the Startup Channel.

Listen to host Eric Dye & guest Case Lawrence discuss the following:

  1. What does CircusTrix do?
  2. What was your journey to becoming Founder and CEO of CircusTrix?
  3. What were some of your biggest obstacles you faced as you built CircusTrix?
  4. What are your thoughts on the experience economy and the idea that consumers are gravitating more toward interesting experiences rather than products?
  5. What does that mean for businesses and those looking to start their own companies?

Case Lawrence went from bankrupt real estate broker to CEO of a global trampoline park company with nearly 200 locations in just 7 years. After trying to recover from a hard hit by the recession in 2007, Lawrence was inspired to open a trampoline park after taking his sons to House of Air in California. CircusTrix provides extreme indoor recreational experiences by featuring trampolines, foam pits, parkour and obstacle courses, American Ninja Warrior training gyms and more. His company’s most recent acquisition of trampoline chain, SkyZone, makes it the largest franchisor of trampoline parks in the world.


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