Over 80% of people claim that they will go online to search for symptoms of an illness or injury before they go to see an actual doctor. With the instant availability of information on the web, it’s easy to find answers to many medical questions right from home. For doctors, dentists, psychologists and specialists the web is a great place to connect with their patients looking for answers.
Clinic websites cannot only be used to share basic information and services, they can also serve as a medium to educate and increase awareness with patients. With SEO content available on your website, it is more likely that when a random patient does a Google search for local medical help, your website will be high on the results list.
Optimizing your clinic website to increase your reach and influence can help to bring in new patients and establish a solid reputation. Whether you are looking for surgery, cosmetic or dental SEO enhancement on your site, there are some basic aspects that should always be covered.
Content Marketing
Your search engine ratings are vital to increasing the size of your online audience. The higher you are rated by the search engines, the more likely your page will come up in a random topic search. The more quality specialized content that you can have on your site, the faster search engines will pick up on your site. Providing answers to commonly asked questions about your medical specialty is a great link for search engines to match. By using the most used keywords for your subject you can increase the power of your SEO ratings and show up in more searches. Keywords should be researched prior to use to make sure they are effective and also contain a local link.
Links
The more internal and external links that you have on your page, the more likely you are to be noticed by the search engine. Linking your page to an external accredited article can help you gain reputation and build brand trust. Internal links should be used to smoothly guide your site users through different pages of your site that are available to them.
Every business or clinic owner should be harnessing the power of Google. Their search engine is the largest and most used in the world and they provide excellent applications and products to help business owners reach success online. Register your website through your Google account profile and automatically be listed in many Google-based directories including Maps, Adwords and Google My Business.
Directories & Social Media
The power of social media has made it possible to reach out to patients all across the world. Getting valuable information out to the public has never been easier. Taking advantage of social media sites like Facebook and Twitter can help you establish exceptional patient care and relationships.
Do your research in your field on the local, state and national levels. Find out what industry directories you should be included in and register your business information. The more places that your business information appears on the web (including directory entries), the more likely it is to be picked up by the search engines.
