How to Think When it Comes to Business
Christiano Ferraro, founder of Christiano Ferraro Consultancy, a management consulting firm based in Dallas, Texas joins Enterprise Radio to discuss how to think when it comes to business.
- What are the important tips for someone wanting to become an entrepreneur?
- What are the important aspects of sales and marketing in today’s online climate?
- We keep hearing a big buzz on marketing automation. How does a start-up or small business take advantage of automation’s opportunity?
- What are the common mistakes start-ups make?
- What is the impact of inefficient time use on start-ups?
Summary: The big picture when it comes to business lies in focusing not on what to do, but why to do it. Understanding the why helps define what action to take. Take technology choices and let’s say someone focuses on what to do – implementing a CRM solution. The why behind that would be data centralization and really what you want to use that data for. If you focused on the use of data, that would help define the functionality needed in the software leading to a better decision.
Christiano Ferraro, a management consultant dedicated to perpetuating the passion of fellow entrepreneurs as the founder of Christiano Ferraro Consultancy, LLC. He leverages his wisdom and experience across sales, marketing, and operations to facilitate manifested vision for those with the work ethic to fuel it.
While his education began in software engineering, his career path commenced in sales. Beginning his experience with top national sales achievement for the largest wireless provider in Canada, he transitioned to international channel distribution efforts in the B2B manufacturing space accruing sales success ahead of prototype completion. He relentlessly executes success under industry-independent circumstances. More recently, he mobilized a thirty day old start-up focused on a B2C hydrophobics resulting in six figure revenue and international distribution spanning five countries within a four month time period.
Beyond sales, Christiano’s applied technological acumen results in unprecedented process optimization by executing dynamically to business circumstance. His clients consistently enjoy recurring benefits generated from a fixed term cost. Now that’s value!
He remains the trusted non-equity business partner for the passionate, strong willed, and collaborative minds intent on contributing to a better world.