Over 850,000 podcasts were in production as of 2021. There were about 20 million listeners in the United States in 2018, and that figure had increased to 144 million in just three years. Although podcasts are a great way to become a renowned authoritative figure in your field, personal injury attorneys must twist the perks of podcasting to suit their needs.
You must have compelling reasons for starting and maintaining a podcast, just like you do with all other areas of your content strategy. It will be easier to decide if this is a feasible option for you if you realize how this can (or cannot) serve your legal firm.
This article will show the steps to start a podcast for your law firm and if it is a good option.
#1. Choose a niche
Your podcasting approach should be established and documented as the initial step, which starts with a precise audience definition. Our recommendation is to define your expected listenership as specifically as possible, even though your instinct might want you to expand to a global audience.
… attract devoted followers in a specialized field with a small but deep audience…
It is preferable to build a devoted following of loyal fans who prioritize your content in their already time-constrained lives rather than trying to attract a huge audience of casual, lightly engaged listeners.
#2. Create a content plan
You can create a content plan that addresses the issues your constituents face on the job once you understand who you’re speaking to and what matters to that audience.
Make a list of the questions and issues you think these people are trying to address as a starting point. If you run into trouble, start taking notes on the queries your clients send you via email or in meetings. Your prospects are likely asking the same questions as your clients.
#3. Describe the pattern and format
The next step is to develop a format and regularity that you can commit to for the near future. Before investing your precious time and money, you should consider the following to avoid becoming a “podfade” victim:
- Format: Do I conduct interviews with my guests? Am I being interviewed by a host? Do I cast alone? Since being the only person on a mic is a very rare skill, we usually advise avoiding solo casting.
- Frequency: What number of hours a month can you set aside for making an episode? Busy individuals can usually do this weekly, if not monthly.
- Architecture: Establish a duration for every episode that you will adhere to. Be truthful about the type of listeners you want to draw in and how many hours they will be prepared to commit to your podcast.
#4. Prepare your technology
You’ll have to make small investments in equipment and, perhaps, software to create your podcast as professionally as possible, based on how you’ve defined its formatting (above). Remember that this podcast represents you and your company’s brand. Take care handling it.
- Microphone: Although there are “free” methods for entering audio into editing tools, we strongly advise podcasters to invest in a quality microphone.
- Audio Interfacing: Once more, depending on the formatting choices you made earlier, you’ll probably be conducting interviews with guests or conversing with a co-host. If the visitors are far from your office, you should spend money on a top-notch web conferencing app like Zoom, which supports audio compression and after-session recording.
- Editing Applications: If you’re using a Mac, the Garage Band program preinstalled on your computer has plenty of editing power to create and release your podcast. For those who don’t use Apple, there are also other cheap or free options available, like Audacity.
#5. Spend money on the podcast
A podcast should be treated as a brand asset, just like any other asset your company will introduce to the public. Don’t forget the following branding fundamentals in your haste to launch your podcast so you can position and market it effectively:
- Choosing a name: You should not only think of a catchy, original title that is both descriptive and appealing but also do some expert planning to ensure that you choose something memorable.
- Domain: Promoting your podcast as a standalone, distinct entity rather than as part of an overt marketing campaign that might turn off potential listeners is an excellent way to boost its visibility. Obtaining and eventually promoting a web domain that advertises your show by name, such as “The Trade Secrets Show Dot Com” or something similar, is one method to achieve this.
Conclusion
Congratulations! You’ve had a podcast published! Naturally, the project continues with another chapter, which is promotion. You are going to need to invest in quality advertising and promotion to get to your target audience.
If you’re unsure how to begin this journey, don’t worry; visit this site for the best lawyer podcast production, planning, and promotion.
