Helping society’s underprivileged segment and working for a noble cause is undoubtedly rewarding. But the traditional methods of running charity campaigns are losing ground. It is a good idea to incorporate social media, especially Instagram, in your charity campaign to get better responses and more funds.
Whether it is promoting your non-profit organization, building a community around a cause, or starting a charity campaign, Instagram has powerful tools to reach out to millions of people worldwide. Many non-profit organizations are already running campaigns on Instagram to drive funds. The good news is that they are getting an amazing response from Instagram users.
If you want to start a charity campaign via Instagram, here’s how you can go about it:
Facebook Charitable Giving Tools
The first step is to get acquainted with Facebook’s charitable tool. As Facebook owns Instagram, you’ll have to first register yourself for Facebook’s fundraising tools in order to raise funds on Instagram. After applying for the powerful tools, it will take Facebook 2-3 weeks to approve or reject your request.
Create an Instagram Business Account
While you may have thousands of followers on your personal Instagram account, raising funds can still be challenging. We recommend an Instagram business account for starting a charity because people donate more to organizations than individuals.
Follow these steps to create a business account on Instagram:
- Go to your app’s settings
- Click on Account
- Click “Switch to Professional Account”
- Select “Business”
- Optional: Link your Business account with your Facebook page to get more features to promote your campaign
- Add details about your business
- Select “Done”
Once your business account is created, you can focus on creating content to share with your followers. But getting thousands of Instagram followers quickly can be daunting. This is where you can get help from SimplyGram service – an organic Instagram growth service – to get more followers and grow your account.
Add a Donation Button to Your Profile
It makes sense to allow your followers to donate to your charity without a hassle. Adding a donation button to your profile will make it easy for your campaign to get funds.
Here’re the steps to add a donation button to your Instagram account:
- Go to the settings
- Select business
- Tap on donations
- Tap the ‘Add Donate Button to Profile’
Connect With your Potential Donors
This is the part where Instagram’s hashtag feature comes in handy. You can use relevant hashtags to make your posts, campaigns, and content more visible to potential donors. For instance, when starting a campaign, you can use hashtags like #fundraiser or #fundraising to reach people who might search with the same hashtags when looking for donating to a charity.
Tagging, Sharing, and Linking
You can ask your partner organizations, social media influencers and micro-influencers, and existing donors to tag your organization in their social media posts or even share your campaign. By doing so, you would increase your charity’s global outreach and hence get more funding for your campaign.
Instagram doesn’t allow you to jump from its platform to another by clicking on a link in the caption or comment. So, to outsmart Instagram, you can add your charity organization website address or campaign link in your bio. As for the caption, you can write here a simple message like “Link is in the Bio.” In this way, people will know where to find you.
