The first question you may ask about the Instagram business account is “Why should you do that?” The answer is simple. Since any business seeks more customers, an Instagram business account should lead the way. However, a potential customer on Instagram is a follower. So, what a business account should do is to bring more followers.
When you turn your Instagram personal account into a business one, you may think that nothing special happens. Well, it’s completely the opposite. The question is about how you can manage your business account as easy as possible.
Get a Full Instagram Business Account
The first important tip you should know is to get the best out of a business account. And to do that, you’d better connect your Facebook account and your website to your business account. We suggest you create a new fresh account that differs from your personal to get started.
Decorate Your Profile
Instagram is about visuality and you need a good one of your own. When you want to run a business account, you should consider your profile differently. Just imagine your favorite store and think about its shape and appearance. Doesn’t it look neat and beautiful? So, you need to build your profile neat and beautiful. Let’s add completeness to it too.
Your visitors or viewers should get significant information about your business very soon. That’s where your bio plays the main role. A good and simple bio consists of some little info:
- Your brand name (and its abbreviation if it has)
- Use specific hashtags (a combination of your brand name and the category of your business)
- Your business website
After dealing with your bio, present your main services and products via some beautiful story highlights.
Create Consistent Content
When it comes to content creation, people get excited to explode Instagram with their fantastic content. However, a lack of making new content is what most of the business accounts encounter after a period.
The more dominant aspect of content creation is consistency rather than attractiveness. So, be sure to take time every day on Instagram to make a post or story. If you don’t, your account appears less when people view their home page of Instagram while scrolling down.
Don’t Forget about Buttons
One of the real differences between a personal account and a business one on Instagram is the ability to make some action buttons on your profile. Creating these buttons help you add a deliberate URL to it.
For example, if you have a restaurant, you can create a “Reserve” action button. Then, link it to your website to make the reservation through your website.
Grow Your Audience Using “Insight”
An Instagram business account permits you to access some of the Instagram data about your account. For example, your audience’s gender, age, and some of the info about the activities that occurred on your content.
Using this information, you can set a clearer strategy for your business marketing on Instagram.
Use Promotions
You can set promotions for any of your posts while using your Instagram business account. The result is that it makes your posts more reachable. However, you need to pay for it. The payment varies by two parameters: your budget and the duration of the promotion.
Easily Done
Of course, there are many minor tips that you should need to know if you want to run a professional business account. But, the point is to start simply and easily. If you start your business using all these tips, you won’t get disappointed at all. So, a simple recipe is in your hand, and you don’t need to panic if you’re not a professional chef. Just enjoy the meal!