How to Optimize Images for Your Recruitment Website
Images improve your users’ experience by showcasing your portfolio, breaking paragraphs and text, and visualizing data. However, large image files cause poor site performance by slowing down the loading of your webpage. A slow website makes it difficult for job seekers to browse through the job listings and other news on your website. But the good news is you can optimize your images to reduce their file size, hence speeding up your webpage’s loading time. In this article, we will look at ways you can optimize images for your recruitment website to make it load faster and improve its ranking performance.
Compress your Images
You can optimize images by compressing them from large image files to smaller files. Compression strips off an image of unnecessary information like metadata, color files, camera details, and embedded thumbnails. Yes, there are two compression options that you can choose from, lossy or lossless compression. Lossy compression reduces both the image size and its quality. On the other hand, lossless compression reduces image size without affecting its quality. It does so by eliminating unrequired metadata. You must consider your image quality needs before selecting the type of compression.
Resize Your Images
Images with large dimensions tend to also be large in file size. You can optimize your images by resizing them to the appropriate size. If your website allows for images of resolution 500 *500, uploading an image with a higher resolution will decrease the speed of your site. Crop your images to reduce the file size. This will not only increase the speed of your site but also save your storage space.
Choose the Right Image File Format
One of the best ways of image optimization is choosing an image file format that is suitable for our needs. There are varied image formats, for instance, JPEG, PNG, and TIFF, which differ in file size and quality. Moreover, you can change these image file formats to your desired format using the image converter – create.vista.com. Now, the JPEG format is of lower quality, but its size is smaller, which will allow for faster loading. The PNG format produces larger, high-quality images. It is best for an illustration or a logo.
Moreover, the TIFF file format is ideal if you want to tag image information and data. However, it is a large file format because the image quality is high and thus can reduce the loading speed of your site.
Tip: Use JPG for photographs, and PNG where the image quality matters, like graphics, logos, and icons. TIFF image format is most likely to slow your web loading page. Avoid using it unless it is inevitable.
Apply the ‘blur up’ Technique.
When you are working with large file sizes like PNGs, it is not only essential to optimize your image but also the experience of your site visitors. One way to optimize the experience of your site visitors is by enabling the Lower Quality Image first. A smaller and lower quality version of your images will load before loading the high-quality full size so that the site visitors do not stare at a blank page. This will give your site visitors a perception of a fast load time.
It would be best if you optimize your images before uploading them to your website. It will increase its loading speed and improve your site visitors’ experience. Moreover, fast load time is a great strategy to drive traffic to your website.
Emily Baker is working as a senior content writer with Outreach Monks. She has four years of experience in content writing and specializes in business and technical niches. Her interest in using different technological tools to benefit business led her to write informative articles for her audience.