How To Make Packaging Stands Out
With the rise of online shopping, it’s no surprise that people have been looking for new ways to make their packages stand out. Providing a remarkable packaging experience can positively enhance business growth and sales. It can keep the customers coming back for your products.
Fortunately, it doesn’t take much money or time to get your hands on some supplies and start customising your packaging! Here are some ideas to help you demonstrate your brand while still keeping costs down.
Choose the right packaging material
There are various types of materials that you can use for product packaging; hence, you have a pool of options to choose from depending on your budget. In choosing the packaging materials for your products, consider their purpose. For instance, if you want to show your customers that you have sustainable business practices, you can choose eco-friendly packaging. It can positively impact both the environment and your customers. With the environmental problems the world is facing today, more customers tend to make buying decisions based on the sustainability and eco-friendliness of the company.
If you want to win your customers with the durability and strength of your packaging, then using corrugated boxes can be an excellent idea. They’re strong enough to accommodate various weights, which is perfect for long-distance shipping. If you’re looking for these boxes, you can contact a corrugated shipping box supplier to provide you with what you need.
Moreover, if you want your packaging to be used for alternative purposes, materials like branded tote bags or zip bags can be perfect. They’re not only attractive to your customers but they can also position your brand at the forefront of their minds.
Utilise your logo
Putting your company logo or specific product logo on your package is the easiest way to make sure that it stands out from all the other boring boxes out there. In addition, many packaging suppliers offer custom printing services for businesses, so you can get your packaging branded with the logo without having to fork out a fortune.
Making unique packages is all about making them stand out from the crowd, and a printed logo is one way you can do this! Have any products in your portfolio that are especially popular? Then, get a logo designed to apply to the packaging, and people are sure to know who you are when they come across your products.
Add a sticker to the box or package
Stickers make your packages more noticeable. If you’re sending out books, stickers with the title and author are a great way to drive people to buy them online instead of going to the book store! They can keep track of what they want or need without spending any extra money on packaging.
If you have a lot of boxes that look the same, a sticker can completely change that. So don’t just stick your company name somewhere on the container – be creative and try putting it in shapes or use different font styles for something more fun!
Put stamps on the outside of your package
You can either get professional stamps or make your own. You could even have multiple smaller symbols all over the package to give it a special unique look!
So why is this an effective way to make your packages stand out? For one, stamps are a lot more memorable than stickers or some other types of packaging. People are more likely to remember your company if they see the symbol that’s been on all these packages! Stamps can also give you a chance to create something unique – make sure you have the time and budget to customise every box you will send off!
Wrap your item in custom tissue paper
You can buy customized tissue paper for relatively cheap, and it makes your item stand out. Not only do you create an effect that looks more professional, but the last thing a customer wants to see is something wrapped in a newspaper! If you’re packaging something fragile, you can add some tissue paper inside for protection. It’s an excellent way to show off that you care about what you’re giving out and shows just how much effort you put into the whole project. Finally, if you have something unique, like a handcrafted ring or unusual item of clothing, wrapping it in tissue paper and giving it to someone makes for an extraordinary and memorable gift.
Include a handwritten note with your order, such as an original sketch or recipe card
Something handwritten conveys that you take pride in your work and that you care about the product. Include a little note with each package you send out, and you’ll have customers remembering you long after they get their purchase in the mail. It’s a small thing, but it can make a huge difference!
Make sure all information is accurate on the packaging
The packaging should include any discounts, offers, or other relevant details for this particular purchase. Sometimes people forget to update their website with current offers or deals, so when the box is delivered, your customer is looking for information that doesn’t exist. This can be pretty frustrating, and if you know it might happen, try adding a sticker or stamp on the inside/outside of the box, so they remember to check their email and updates for more details.
Use a colour scheme on your packaging
If you’re trying to set your brand apart from the other big companies, such as Amazon, it helps to have a custom colour scheme. Mix up different shades of the same colours and think about how you can make them match. An example of this is with books and book series, if you had ten books in a series, each cover could be a different shade of grey, and the books can all have matching spines. You could even choose colours to symbolise something about your book or company – green for money being an example!
There are many ways you can make your packaging stand out without spending too much money. From adding a ribbon to wrapping it in tissue paper or including an original sketch, these customisations will help set your brand apart from the others! But also remember that while good packaging is a start, you must also have a quality product to sell! It’s no good sending your customers a beautifully wrapped package if they don’t like the product you gave them!