In today’s volatile climate it is important to stay one step ahead of the competition. One way of doing this is to ensure that you maintain a positive business image. The smoothie company, Innocent, is an excellent example of this. They promote their positive and wholesome image by using sustainable and recyclable resources throughout their company, including in their production, materials and packaging.
They further have set up their own charity, the Innocent Foundation, and are also involved with various other initiatives and projects including the Big Knit for Age Concern UK. Although Innocent is a large company that is able to commit the extensive time and resources into their ethos; it is equally possible to apply them in a more manageable way. For example:
Recycling is an excellent and easy way of not only helping to reduce your company’s carbon footprint but also to promote a positive image. This is because your concern for the environment will show that you are a forward thinking company. Indeed, with people becoming more and more concerned about the environment you may even find that your recycling credentials make the difference between a client picking you or a competitor. Further, recycling does not have to be difficult or expensive. It may be as simple as switching your current suppliers and service providers to an environmentally friendly company. Look for a shredding company that securely recycles and then shreds your confidential waste like Lombard Recycling, as this help you to achieve your aims without compromising the security of data.
Again, giving back to the community does not have to be time consuming, costly or expensive but it can have a big impact on the way that your company is viewed. Simply sending a small team of volunteers from your workforce to help clean up a park or brighten up a local hospice will make a huge impact to its users as well as providing an ideal marketing opportunity for you company. Your generous staff could be adorned with your company logo, for example, while photos and details of the event can be used to promote your company for years to come.
Giving to charity does not necessarily have to mean giving away a certain percentage of your company’s profit each year or, like Innocent, setting up your own foundation. It can simply be getting involved, or encouraging your staff to get involved in, local charity events. For instance, you can submit a team of people that enjoy jogging to the local fun run or host your own tea morning, while also looking out for exciting and viable community projects in your local area.