How To Grow a Footcare Brand Amongst the Competition

David Goodman the Vice President of Marketing for Advantice Health, a parent company of the Kerasal Foot Care line joins Enterprise Fit Radio.

Listen to host Eric Dye & guest David Goodman discuss the following:

  1. Tell me about Kerasal and your product line?
  2. Why do you think it is important for people to take good care of their feet and how can they do that easily at home?
  3. What are your most popular and successful products and why?
  4. I understand you had a contest during FootCare Awareness Month seeking ‘the most beautiful feet” – where can people go to vote to select a winner? And in May?
  5. What else do you want to share about Kerasal footcare?

David Goodman is Vice President of Marketing for Advantice Health, the parent company of Kerasal. Kerasal is a complete foot care line that offers visible results. With Kerasal products, your feet will ‘See a Visible Difference.”

Advantice Health is a rapidly growing OTC company, based in Cedar Knolls, NJ., with a well-known portfolio of brands including Kerasal, Amlactin, Triple Paste, Dermoplast, New Skin and Domeboro. David is a Brand Marketing Leader with a unique combination of experience and leadership roles in large companies (Reckitt, Novartis, Bayer) as well as in a smaller PE owned organization. Under his guidance, brands received significant experience driving growth on established brands (Lysol, Alka-Seltzer, Aleve, Bayer Aspirin, MiraLax, etc.) as well as for emerging equities.


Social Media Links:
Instagram: @kerasal

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