Ring ring ring… Your phone is ringing. You pick it up. It’s your client.
They say they need SEO services to ramp up their digital marketing efforts. Unfortunately, you lack or say running out of SEO specialists in your agency. What do you do? Do you simply say no to your client or do you give them what they want (even if it’s not you that’s offering it?) We would say the latter.
As an agency owner in today’s digital age, it is difficult to do everything. That is why White Label agencies exist. They help you fill in the gaps in your current products or service offerings.
However, finding the right White Label partner is no piece of cake. It is a crucial decision as it would define your agency’s trajectory of growth and its future. Before we get started, let’s understand what are White Label services anyway?
By Definition
A White-Label service or product is an offering that is developed by one company, marketed and sold by another. White Label services refer to all the services that are re-brandable allowing a business to sell them as exclusive. A business process where one company creates a product or service, which is then branded by another business to make the product or services to look like their own.
Adding White Label solutions to your existing service offerings may just be the wisest decision you make for your business. White Label services help a business expand its portfolio and scale your business without any overhead costs.
For example, from the illustration above, we can see that White Label products are typically developed by the Company A (the White Label service provider) passed on to company B who then sells it under its brand name. A White Label agency partner does not take credit for the services it provides. All the work is done by the external team (A), but it is disguised to serve as a part of your team.
Some of the widely used White Label services include,
- Reputation Management
- Search Engine Optimization
- Pay per click management
- Web development
- Web Design
- Market Research
- Sales Support
- Email Marketing
White Label SEO services
Over the years there has been an increased demand and acceptance for White Label Digital Marketing Services especially SEO services. This is because White Label SEO enables an agency to provide top-notch services without costing the agency the overhead that comes with maintaining your SEO in-house team. When you are looking for an White Label SEO Services agency, make sure you look for an agency that provides the following SEO services:
Full Suite SEO
Everything from targeted keyword research, setting up Google Analytics, metadata descriptions, SEO audits to link building comprises full-suite SEO Services.
Local SEO
Tailor-made local SEO strategy for your local audience. Google My Business creation, optimization, conversion tracking and geo-tagging
Google Analytics Configuration
Insights are a must in the world of SEO. Get better insights into what factors are working for you and what is not.
Link Building
No matter what they say, organic traffic has its charm. Link building is still loved by SEO-nerds to draw humans rather than bots to visit your site.
SEO Audits
Audit the important aspects of your website including traffic sources, metadata, meta descriptions and keyword analysis.
Content Support
SEO-centric link building and content outreach services.
So, how to decide whom to partner with? Check the following parameters before you choose your White Label Partner
- Experience Matters
It is the most important criteria to consider before you choose a White Label Agency. Choose a White Label service provider who is an experienced and established player in its niche. The company should be a well established one with a good track record of delivering top quality results. It should be backed by a team of highly experienced and skilled professionals who are experts in their field. Some key questions to ask before you narrow down on an agency are:
- How long has the service provider been in business?
- How many projects are under their name?
- What kind of clients have they served?
- Is their agency/company registered?
- What is their track record?
- Reputation- Cannot Be Bought, Must Be Earned.
As they say, it takes 20 years to build a reputation and just 5 mins to ruin it. The same applies to White Label services. You must choose a company that has a good reputation in the market as that can be a key indicator of how your experience with the provider might turn out to be.
Consider the following things before you choose your White Label company.
- Check their reviews, both online and offline
- Do they have references?
- What kind of customers have they served?
- Do they have recurring customers?
- Where do they stand in the market?
- Best-in-Class Services
A great supplier is the one that offers unwavering support both in terms of customer service as well as training. Look for an agency that caters-
- Product/ service training
- Quick turnaround time without compromising on quality
- Exceptional customer service
- Adequate learning resources
- Timely fixing of bugs and resolving queries
- Local timezone support
- Is it a Good Fit For Your Company?
It takes Two to Tango, doesn’t it? Find a supplier that is a good fit with your clients as well as your organizational needs. A company that has similar goals and vision as yours and very few competing interests as possible.
- IP Security – A Prerequisite
Security remains a top concern for any business partnership. Before you venture with a new partnership, make sure your White Label provider is a genuine company to avoid any fraudulent mishaps. Don’t be afraid to ask any questions before signing the agreement. Key traits to look out for:
- Clear and transparent contract terms
- Well documented NDA-confidentiality agreement to protect client information
- Intellectual property rights
- The minimum lock-in period of the contract
- Billing process
- Test Drive – Try Before You Buy
Any good company knows the importance of a demo or a test drive. A test drive acts as a key value-selling activity and a critical decision making factor for any prospect. How will you know if a service or software will work for your business if you can’t try it before you buy it? You should be able to look at the offering, evaluate if it is a good fit for your business before you decide to buy it.
- White Hat SEO Techniques – Ethics Triumphs All
With the ever-changing landscape of SEO, it is vital to choose a service provider that has a track record of practising ethical White hat SEO techniques. White Hat SEO tactics are tactics that are in line with the terms and conditions of the major search engines, including Google. Failing to adhere to White hat SEO can have drastic consequences such as getting your site banned from Google. So why risk it? Make sure your White Label SEO provider practices only White hat ethical techniques. Moreover, look for an agency that uses best in the industry tools and software.
- Technical Expertise – Jack of Niche Trades
The reason why you are opting for White Label services in the first place is that you lack the technical knowledge to do it yourself. Hence it is a no brainer that you should pick a White Label agency partner that is backed by a team of technically sound teams. For instance, SEO requires knowledge of crawling, rendering, indexation, migration, page speed etc. Hence, do your research before you narrow down on your agency.
- Pricing Model – There Is One For Everyone
How much does SEO cost? Let’s face it! It is all about getting reliable services within your budget – as better ROIs is something everyone is eyeing on. Choose a partner that offers a flexible pricing model – monthly, weekly or yearly and delivers value for money. Some popular pricing models include-
- Fixed Pricing Model
- Fluid Percentage Based Pricing Model
- Premium Pricing Model
Summing Up
In the end, everything comes down to your credibility and brand value. Hence, it becomes vital to ensure that the quality of deliverables and commitments is taken care of. If done right, a White Label partnership can do wonders for all the parties involved. It gives a company a competitive advantage, expands its portfolio of services, helps reach new clients as well as keep them happy without much monetary investment. Sounds like a dream, right? At Uplers, we guarantee to check all the boxes of the perfect White Label partner. Connect to know more.
