How to Build More Brand Loyalty as an Employee, a Leader, and a Company
Skot Waldron, Brand Strategist and Communication expert that helps companies communicate more effectively with their customers and employees with the goal of creating more alignment, consistency, and loyalty joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Branding Channel.
Listen to host Eric Dye & guest Skot Waldron discuss the following:
- What is a brand?
- Why is a brand important?
- How do you create more brand loyalty?
- What are the top 3 ways a brand strategy can future-proof your business?
- What makes you (Skot Waldron) unique?
For the past 18 years, Skot Waldron has worked for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company which has included national and international branding campaigns as well as company culture (internal brand) development.
His focus is on helping people and businesses learn how to communicate more effectively. Skot believes you have to be healthy on the inside (culture) in order to truly be healthy on the outside (brand and marketing). He helps with both.
In addition to running his own coaching and creative agency, Skot has been teaching brand development at the Miami Ad School in Atlanta. He has also traveled to different cities in the U.S. to conduct communication training and speaks about how the value of branding pertains to us as individuals, teams, families, and businesses.
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