Businesses are taking to the online world to improve their sales and overall growth. Through online content and marketing, they’ve been creating strong online personas that attract customers through the intertwined web of the internet. And so, if your company is not making use of digital marketing tactics, you may fall behind in the race. Digital marketing can not only help your brand become more visible but also pull viewers closer to it. One way to achieve this is through call tracking which enables you to pinpoint exactly where and how you are attracting customers. You can then use this knowledge to increase sales from other revenue sources.
Marketing Your Business with Call Tracking
The main purpose of marketing of any kind is to inform potential customers of your company and its products or services. And then show them how they need your service or how your product can solve a problem they face. This will lead to them reaching out and interacting with your business. As such, marketing your product effectively can put you in contact with people from different platforms. That includes online searches, social media, emails, advertising spaces, etc. And call tracking makes this process easier.
With call tracking, you can identify where your callers are located and where they are interacting with your brand. For example, did they see your Facebook ad or your advertisement on a billboard in North Carolina? Basically, where is your brand’s visibility ideal and where does it need more work? With this information, you can expand your reach and draw target customers better instead of wasting marketing efforts.
Adding Call Tracking
There are a few different ways to track incoming calls; methods typically depend on your budget and requirements. One way to track where calls are coming from is to have your employee or agent manually ask each customer where they found your service as part of a survey. Or, you may send out surveys specifically for this purpose. However, call tracking this way can be tedious and requires quite a bit of time spent mid-conversation or compiling surveys. Another option is to consider purchasing a call tracking software. However, these can often be expensive and may require additional equipment for quality recordings.
An option that most people are unaware of is tracking calls with virtual phone numbers. Virtual numbers are cloud-based and they transmit calls over the internet instead of using traditional lines. As a result, they are cheaper when trying to connect with international or long-distance clients. You can get a toll free, international, or local number as a virtual number.
Virtual communications providers like Global Call Forwarding (www.globalcallforwarding.com) give you the option to purchase multiple numbers on the same line. You can then advertise these numbers on different platforms. For example, you can add one number for your Facebook page and another on your website, and a toll free number on your click-to-call (CTC) ads. Then, when calls come in, you can determine which marketing strategy is most effective based on the line they are received from. Learn whether your Facebook page is targeting the right customers or whether your CTC campaigns are working. This way, you can streamline your marketing efforts to produce better results.
Expand Geographically
Additionally, you can also have local numbers for different countries, cities, and states and advertise them as well. This way, you can identify the markets where your product is doing well. And for markets that aren’t, you can choose to increase marketing efforts or take your business elsewhere.
Closing: Understand Your Audience Better
To best serve your target audience, you need to know who they are, what they prefer, and more importantly where they are. You must develop your business model based on how customers will interact with your company. This will, in turn, lead to greater satisfaction. And to conclude, how customers react to your ads and marketing will give you deep insight into how your business is functioning and where you can plan for improvement.
Meryl D’Sa has been writing professionally and creatively for the past six years. She loves to write about travel, relationships, memories, books, communication, and more.
