How Successful Companies Use Disruption to Matter and Win

Dr. Julie Williamson, PhD, the Chief Growth Enabler of Karrikins Group, responsible for strategy and research & co-author of: Matter: Move Beyond the Competition, Create More Value and Become the Obvious Choice joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to interview with host Eric Dye & guest Dr. Julie Williamson discuss the following:

  • Tell us a bit more about the work you do for companies at Karrikins Group.
  • What inspired and informed the content of Matter?
  • What’s unique about this book compared to other business books out there?
  • Tell us more about the research and how was it conducted. What were some of the most significant trends observed in your research?
  • How does Matter help readers respond to changes and disruption in their industry?
  • What are some ways you can handle the digital disruption and prepare for future growth?
  • How do you manage risks associated with driving innovation?
  • Value is a popular buzzword these days. What is your definition of ‘value’?
  • In this low-cost world, how do you compete on value instead of price?
  • Describe the “edge of disruption” as defined in Matter. How does the edge of disruption relate to value-creation?
  • Define “answer the call” as it is referenced in the book.

Dr. Julie Williamson, PhD, Chief Growth Enabler of Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations create sustainable growth by linking communication, design, strategy, sales, marketing, and service. Julie is a grounded theory researcher, and she uses traditional and progressive resources in her strategy and transformation work. She focuses on helping clients arrive at solutions that are informed by data and inspired by creativity. Julie has a passion for working with clients on customer and employee engagement, as well as building strategies focused on growth.


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