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How Sales+Marketing Collaboration can boost big business
Peter Strohkorb, CEO of Peter Strohkorb Consulting International, a business consulting firm with offices in Sydney, Australia and Atlanta, GA that shows Sales and Marketing teams in large organizations how to collaborate and improve sales results again joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Peter Strohkorb discuss the following:
- What motivated you to write the book?
- What are the principles that underpin the OneTEAM Method?
- How does the OneTEAM Method work?
- How does the OneTEAM Method get implemented?
- What are the benefits of the OneTEAM Method?
- Who should read the book?
- Who has read and recommended the book?
During over 15 years in both Sales and Marketing executive roles for some of the largest brands on the plane Peter has witnessed the waste, cost and frustrations that ensue on both sides when Sales and Marketing do not collaborate well. This personal experience has fired his passion to eliminate this waste of time, money and effort.
His OneTEAM Method is a structured Sales & Marketing Productivity framework to grow sales results, to lift customer experience and to boost staff morale.
His vision is to create a world where Sales and Marketing functions work together as one team, to the benefit of all stakeholders.
Today, Peter is the CEO of Peter Strohkorb Consulting International, a business consulting firm that specialises in lifting sales results by helping Sales and Marketing teams to work together more effectively. Peter is also a popular speaker, MC and facilitator, regular blogger, the publisher of the Sales+Marketing Collaboration Community on LinkedIn, and the author of a soon to be released new book, called The OneTEAM Method. He is a guest lecturer on Sales and Marketing alignment in the executive MBA program at the Sydney Business School and to the MBA Masterclass at the University of Wollongong. Peter holds a “Mini MBA” from the Macquarie Graduate School of Management (MGSM) in Sydney.