The COVID-19 pandemic has been shaking up consumer trends since it started, and vegan businesses were also not spared from its effects.
On the bright side, some experts claimed that the pandemic has made vegan diets more popular. After all, one of the best ways to fight the negative effects of the virus is strengthening the body’s immune system. And what better way to do this than by eating healthy?
While this is true, it is also hard to ignore that the crisis has affected a lot of vegan businesses. It has disrupted their supply chains, making it difficult to bring their products, especially the new ones, to their customers.
Now, if you own a vegan business yourself, there is one effective way to cope up with the pressure the pandemic has brought, keep your venture afloat, and ensure it thrives—SEO for vegan.
In this article, you will know how search engine optimization (SEO) can help your business grow and learn how to spot the right agency to hire.
How SEO Works for Vegan Businesses
To better understand what “SEO for vegan” is, imagine a hungry person considering a vegan dinner after work. So, they started searching on Google “vegan food near me”. They would get results and would obviously click those on top of the first page. A few moments later, they would make a decision to purchase and head to the place where they can pick up the food or rather have it delivered.
Chances are, you could be one of the hundreds (if not thousands) of search results Google presented to the user. And, you could be on the first pages. But what if you are not? This is where SEO should come into the picture. It helps create a stronger online presence for your business, making you highly visible to your potential customers.
So, how does this marketing strategy work in particular?
- Helps you show up in organic results.
The results Google generates for a user query are known as organic search results. According to an article on Marketing Land, 71.33% of search results come from organic clicks on the first pages on Google. This means that if you want to have more success in your business, you should invest in the right SEO strategy with the help of vegan marketing companies, instead of just paying your way to the first page, a method known as paid search which can be very costly.
- Implements the right keywords for your business.
Most probably, your business is specializing in a certain product. And, you have to use certain keywords to rank for this product. Through keyword research, you will be able to determine the top vegan searches (including short-tail and long-tail keywords) for your niche and get a good idea of how to use them on your content.
For example, if you are selling vegan cakes, you can target keywords such as “vegan cakes” and “vegan bakeries”. Then, use them wisely in your content and other digital marketing materials.
- Keeps you connected with your customers with quality content.
Publishing fresh and relevant content does not only keep you engaged with your target audience; it also humanizes your brand and could quickly shoot up your rankings.
By regularly updating the content of your website with the help of an SEO agency, you will be setting yourself up for digital success.
- Boosts your authority in your niche.
As you increase your rankings through SEO, you are also showing your potential customers that you can provide value and can be trusted. In time, you can establish yourself as an authority in your niche.
- Builds more connections in the vegan community.
The key to achieving success in your business is the community that you can build around it. As you become an authority in your niche, more people will come to you for your products or services. This increases your customer base and even connects you to other vegan entities, improving your brand identity both online and offline.
Qualities of a Good Vegan SEO Company
While partnering with an SEO company is good, it is still important to remember that not all of these agencies are created equal. Here are the top qualities that you should look for in an SEO agency:
Professionalism and Expertise
The SEO company you hire should be highly professional in catering to your needs. They should also be knowledgeable enough to deliver the results you are looking for. Of course, they should be experienced in optimizing websites in your field of specialization. In this regard, they should already have a good reputation for helping other vegan businesses grow.
White-Hat SEO Solutions
A good SEO company will always use white-hat techniques for their clients. When you check out the vegan SEO services from Ardor, for example, they do not include doorway passages, invisible texts, spamming, and other shady methods that can get your site penalized or even banned by major search engines, such as Google.
So, during your initial meeting, ask about the packages they offer. Are their solutions ethical and compliant with the latest Google algorithms? Could they make your site more SEO-friendly using the right vegan SEO keywords in their content creation and link-building processes?
These and other relevant questions will help you decide whether they are the best option for your business or not.
Flexibility and Honesty
A digital marketing strategy that worked in the past may no longer generate results today. So, you have to tweak your campaigns from time to time to maintain traffic to your site and keep up with the changes that may influence your rankings on the search results. A good SEO company fully understands this, which is why they should be flexible enough to customize their packages to suit your changing needs.
Aside from this, they should be honest and should not make unrealistic commitments. Remember—you should avoid those who over-promise to give you instant success. Giving a website a high ranking on the first page is not an easy task, but it is not impossible. It will not happen overnight, but with the right SEO partner, you will be guaranteed gradual improvements in your site’s performance on the SERPs.
Whatever you do and whichever SEO agency you hire, make sure you are not using black-hat techniques. When it comes to SEO for vegan, using methods that comply with Google’s algorithms truly go a long way in safely getting your vegan business in front of your customers, even with the crisis brought about by the pandemic. Provide relevant and fresh content to your users, and you will be rewarded in many ways.
For more innovative business ideas and information, check out the rest of our articles!