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Teresa Hartnett, founder of Hartnett Incorporated, which specializes in media transitions from paper to digital environments joins Enterprise Radio.
Listen to host Eric Dye & guest Teresa Hartnett discuss the following:
- Technology sure is setting the economy on fire. Where does your company fit into this wonderful but turbulent scene?
- So you work for companies and universities, alike?
- Who would ever want to miss new revenue sources??
- That seems pretty ominous, almost like a warning. Why aren’t more companies forging forward?
- How can companies figure out if they do have content worth the investment to go online?
- Don’t some companies get a pass on going digital—for a while at least?
- As we’ve been talking this morning, I’m hearing work that sounds like some kind of hybrid. You seem a little bit like a publisher, a little bit like a writer, and a lot like a software developer.
- So how do you find clients who don’t know they need your services and, when you do find them, who are mostly tempted to wait for a few years or longer before moving forward? Sounds like a hard sell!
Duration: 10:40
Hartnett Inc. specializes in strategic writing and publication programs, including new media launches, and manages authors and large-scale talent enterprises through traditional and new-media ventures.
Hartnett Inc supercharges the transition to an online economy based on ideas and innovation. Turnkey programs take one or more idea, book or author to multiple markets and formats quickly and profitably.
Alexandria, Virginia-based since 1997, Hartnett Inc is a powerhouse of 50+ long-time publishing, film, media, tech and legal professionals spread across the United States. Its wholly virtual nature keeps fees in line with trim client budgets. Its renowned proprietary service is comprised of certified due diligence teams which are lynchpins in full-scale, profitable online media launches.
Founder Teresa Hartnett, a 30-year executive in publishing and rights management, is a long-time publishing consultant and literary agent. Her background includes acquisitions, marketing, sales, packaging and licensing and crosses all book and magazine/journal markets (print, old and new media) including commercial trade, scientific-technical, professional and college publishing. Hartnett enjoys extensive ghostwriting and book-doctoring credits and currently offers workshops and direct coaching for book and creative talent development.
On a personal note, Hartnett admits to a particular fondness for e-books, dogs, political debate and 20th century war poetry which she studied at Oxford University.
Service overview
- Writing, editing, research, production, marketing, distribution
- Strategic content launches, tradition and new media
- Single book, full list plans
Agency is wide-ranging
- Author representation to traditional publishers
- Self-publishing ventures
- Prestigious Perseus/Argo Navis representative
Content launches can include
- Content development and management
- Second- life re-launches
- Certified rights due diligence for legal support
Typical benefits noted by clients
- Increasing speed of market transition to online environment
- Cost/know-how solution to barriers to entry
- Immediate revenue payoff through strategic writing and repurposing skills for immediate revenue
Proprietary due diligence teams
- 12 course certification process
- 4 levels of certification
- Cross trained
- Industry specificity
- Rights database
Virtual workforce including
- Aberdeen SD
- Alexandria VA
- Austin TX
- Baltimore MD
- Boston MA
- Cedar Rapids MI
- Chicago IL
- Fredericksburg VA
- Glenview IL
- Marblehead MA
- New York NY
- Orlando FL
- Paris FR
- Richmond VA
- Salem MA
- San Diego CA
- St Louis MO
- Toronto ON
Extensive associate backgrounds
- Publishing executives
- Scriptwriters
- Copyeditors
- Contract managers
- Permissions associates
- Project managers
- Editors
- Copyeditors
- Creative developers
- Designers
- Desktop publishing
- Packagers
- Production managers
- Marketers
- Sales reps
- Licensing reps
- Literary agents
- Media bookers
- Administrative assistants
- Archivists, librarians
- MS Office experts
- Professional writers
Links: www.hartnettinc.com
