David Landis, President and CEO of San Francisco-based Landis Communications, and one of the founders of Giant Step Digital that helps brands stand out in a digital world joins Enterprise Radio.
- What is Giant Step Digital?
- What kinds of digital services do you offer?
- Why is it important for brands to embrace digital in their marketing strategies?
- What kinds of companies will benefit from Giant Step Digital’s expertise?
- Define the leadership team that comprises Giant Step Digital.
- Please tell us one of your top tips regarding the importance of a digital media strategy.
“Social, digital, creative content, paid + earned media and third party editorial all need to work together. We see time and again that communications tools work best when a strategic, experienced team aligns business goals, messages, storytelling and audiences.”
David Landis is president and CEO of Landis Communications Inc. (LCI), president of the international Public Relations Global Network and has also served as an adjunct professor in the MBA program at Golden Gate University.
David also has worked inside the media, heading up community and public relations for KPIX-TV (the CBS affiliate in San Francisco), where he helped the station win two national Emmy awards and a Peabody Award.
PR Week and the San Francisco Business Times named LCI “one of the nation’s top PR firms,” and TopPRAgencies.com called LCI “one of the top 3 social media agencies in the U.S.” In addition, LCI is the Bulldog Award winner for social media.
With 30+ years experience in public relations, social and digital media, brand management, positioning, marketing, analyst relations, media training, crisis communications, public affairs and community relations, David has lent his expertise to a variety of national and Bay Area-based corporations. He also serves on the boards and marketing committees of Project Open Hand, the San Francisco Symphony, ODC, SFMOMA and the San Francisco Ballet.
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