From Career Break to COO: How Jennifer Yeh Built the Systems Behind a $10M Photography Startup

Jennifer Yeh, Co-Founder & COO of Shoott, the women-led photography platform operating in 60+ U.S. cities joins Enterprise Radio.

Listen to host Eric Dye & guest Jennifer Yeh discuss the following:

You stepped back from full-time work for nearly a decade before re-entering as COO of Shoott. What lessons can other professionals learn from your career comeback about turning nontraditional paths into leadership advantages?
Shoott scaled from under $1M to $10M+ in revenue while staying lean and remote. What systems or frameworks helped you scale so quickly, and how can other operators design processes that support growth without sacrificing humanity?
During the pandemic, you oversaw Shoott’s expansion into 60+ cities. What crisis-tested strategies for decision-making and agility could help other leaders grow under pressure?
As a leader, you talk about embedding empathy in operations. What does empathy look like in practice when designing systems, and how can business owners integrate it into their own operations?
Shoott’s model is built on flexibility for clients, photographers, and your team. How can founders and operators turn flexibility into a competitive advantage in today’s economy?

Tip:  Don’t underestimate the power of adaptability. Whether you’re returning to work after a break or scaling through uncertainty, the ability to learn fast, test often, and lead with empathy is what allows teams and businesses to thrive.

Jennifer Yeh leads operations, tech systems, and logistical execution for a rapidly scaling photography startup as Co‑Founder & COO of Shoott. Rejoining the workforce after a decade as a stay‑at‑home parent and web developer, Jennifer helped Shoott grow from under $1M to $10M+ in revenue by building scalable systems and remote operations. She led the expansion into 50+ U.S. cities during the pandemic while maintaining high service quality and a 4.9-star customer rating.

Jennifer was named to the Entreprenista 100 list for her contributions to women-led innovation. She brings a systems-thinking mindset, technical acuity, and deep empathy to her leadership style, and she’s passionate about creating flexible work models that empower photographers and working parents in the creative economy.