Expert Social Media Tips for Small Businesses
Social media marketing is one of the most common tactics followed by businesses small and large. However, if you’re ready to take your social media presence to the next level, it can feel daunting as many experts in the field detail tips for marketing beginners. You surely know by now that engaging with consumers, sharing popular content, and creativity are all important, but certainly not next-level stuff.
Facebook first became popular in 2007, and since then, its popularity has only grown. Thousands of entrepreneurs are using it as a method for marketing their products and services, and I am one of those many people. Though I believe I know a lot about social media marketing, I still seek out new information that isn’t well-known by newcomers. It is important to keep up with trending marketing practices because they can take business to a whole new level.
Perhaps advanced tips aren’t easy to find, but I have done my best to give you some actionable advice to get you started on higher level marketing tactics.
1. Collect Data Regularly From Your Social Media
As an advanced marketer, it is important to skew your campaigns to match what consumers are looking for and expecting from your company. Collect data on different events occurring on your social media. Make note of which posts get the most response and interaction. What is it that makes customers stay loyal to your company? What specifically makes them take action and buy a product? Knowing all of these things will prepare you for a better marketing campaign.
I highly recommend using ShortStack.com to help you run analytics on social media. I have compiled a lot of data in the past using this very platform, and it has taught me a lot about the marketing industry as it stands today and what consumers are looking for.
2. Aim For Conversions
Advanced marketers are well aware that the time spent following up after a campaign is even more important than the campaign itself. It is this information that really tells just how successful a campaign has been! A large social media following may always seem like the best way to go, but analytics and conversions may prove otherwise. Even if your business has a strong social media presence, if lurkers are not resulting in sales, it is virtually a failure.
The easiest way to do a follow-up after a campaign is to use email marketing. This could lend itself to a nearly 50% boost in sales-ready leads at 33% reduced costs. There’s usually a 20% increase in sales opportunities versus using another method.
Nurturing the right number of leads via email really comes down to targeting your lists properly with the correct target audience in mind. For example, if you’re a car dealer, you should narrow your list down to people that are ready to buy. This may include first-time drivers, people with large families or those seeking a second car. Perhaps your message and the information will change drastically from one set of people to the next, but the fact remains that each email is a possible sale.
3. Use Your Social Media Campaign As Your Hub
I have always shared many tips on how to target a social media audience and turn their likes into sales and conversions, but experience has taught me a thing or two. This usually means running a social media marketing campaign regularly non-stop, and for many years, the real purpose behind these campaigns was to increase the number of likes. In short, Facebook was basically used for promotions.
In recent years, however, companies have found that this method has its shortcomings. We have also recognized that Facebook offers a goldmine of data on demographics and contact information of consumers. Essentially, the idea is for your campaign to become the hub that draws in the crowds and your social platforms will do the talking. This way your campaigns will completely mesh with your brand and you won’t have to hold back for fear of breaking certain rules on social media. Additionally, this means you don’t have to focus too much on social campaigns, but rather, use social media to drive people to your campaign.