Event Talk – Episode 18: Successful Strategies for Registration Fee Development
Al Wynant, CEO of EventInterface.com, the exclusive sponsor of Event TALK here on EPN once again joins the show. Al is here to talk about successful strategies for registration fee development.
Listen to Eric Dye & Al Wynant discuss the following:
- As CEO of Eventinterface you probably see many different registration strategies by the companies using your software to manage events. What do you see as the driving force in the development of these fees?
- What is the first thing a planner should think about in the development of registration fees?
- Many times we see early registration and late registration. How do you make that strategy successful?
- Aside of early versus late, there is also the all-inclusive or a-la-carte option? What are your thoughts on that approach?
- With new technologies, planners can now generate revenue from other avenues. How does that fit into the overall registration fee development strategy?
- What are your top tips for planners looking at developing sound registration strategies?
We have an accompanying e-book with this interview which can be downloaded for free by clicking here. This free e-book includes more detailed research on numbers and trends related to registration fee development.
Al Wynant has 24 years of international event management experience. He has managed events from 50 to 125,000 attendees in six countries. He intimately understands the many aspects of event and meeting management, and how technology can make the complicated process of planning and managing events, and engaging attendees easier, which is a plus in his position as CEO at EventInterface.com.
Al studied in Europe and traveled with the international educational program Up with People. He has worked as a Marketing and Public Relations Representative working concert tours in the United States, Switzerland, Belgium and the United Kingdom. He ran event management firm A6 where he was responsible for the management of a large variety of conferences and events in the Southwest and in Atlanta, High Point and New York City.
On the next episode of Event Talk:
On the next show we will be talking about risks associated with events, how one can prepare for and prevent risk, and how to manage it when things go wrong.
Event Talk is brought to you by EventInterface.com.